About Us

The registered charity of Sunderland AFC

Established in 2001 by former Sunderland AFC chairman Sir Bob Murray CBE with the purpose of using the power of football to change the lives of children, young people and their families, we have grown to become one of the most pioneering sports charities in the world, winning multiple awards for our ground-breaking sports, health, community and education programmes.

Our passionate, dedicated and highly skilled team includes professional teachers, health workers, coaches, family learning officers, youth workers and support staff based at offices and classrooms within the Stadium of Light and satellite centres throughout Sunderland, South Tyneside and County Durham.

Whilst we are linked to SAFC we are structurally and financially independent of the football club, meaning we are responsible for fundraising £4million every year to run our life-changing programmes.

Football is at the heart of everything we do. To find out more about our 2017 achievements and 'Team of All Talents' download our Yearbook.



Our Principal Partners