With a few weeks to Christmas, Sunderland AFC and its official charity, Foundation of Light, have launched a special campaign dedicated to reducing social isolation in the North East.
With the nation staying at home as a result of COVID-19, the ‘Give a Quid’ campaign aims to raise £10,000 to help people of all ages access activities that can keep them connected, as well as improve physical and mental health.
From foodbank collections and deliveries for schools and vulnerable families, through to providing free online activities for young people with disabilities and telephone befriending for older people, the Foundation has provided critical services to thousands across Sunderland, South Tyneside and County Durham throughout the pandemic.
In particular, through the EFL Trust’s Tackling Loneliness Together programme, the official charity of Sunderland AFC, has supported nearly 700 socially isolated older people with free telephone support, food parcels, activity packs and online activities to help keep them mentally and physically healthy.
But with funding for the programme due to come to an end in December 2020, the Black Cats are aiming to raise £10,000 so the Foundation can continue its life-changing support for those people until at least March 2021, ensuring the most vulnerable in the community stay connected throughout the tough winter months.
Talking about the Give a Quid campaign, Jamie Wright, Foundation of Light Managing Director commented: “Christmas is normally a time when we get together with loved ones and celebrate the festive season. This year is set to be a little different for all of us.
Social isolation is not just a problem for the older generation. It can impact all of us, especially when restrictions mean that the time with friends and relatives is limited to phones and video calls.
“By donating just £1, you will help us ensure that those who need our support can continue to access life-changing programmes, maintaining their social connections and interactions and ensuring they stay mentally and physically healthy within their own homes.”
The award-winning ‘Give a Quid’ campaign was first launched in March 2019 and has raised over £50,000 to support a range of projects across the North East.
Give a Quid helped to fund the UK’s first Mental Health Matchday Hub, an informal drop-in centre which provides home and away fans access to trained counsellors on SAFC match days, at the Beacon of Light. The Hub is coordinated by the SAFC Supporters Branch Liaison Council, with support from Washington Mind.
The campaign also helped to support day time activities for older people in the Beacon of Light before the COVID-19 pandemic, engaging participants in activities as diverse as ukulele playing, cooking, walks and bowls.
The Foundation is also running a very special online auction to help raise critical funds for the campaign. Showcasing a range of SAFC signed merchandise as well as luxury overnight stays, afternoon teas and family photography sessions up for grabs, take a look to find the perfect present for your loved one this year.
Join the conversation on social media using #FoLGiveaQuid:
Donations to the Give a Quid campaign can be made online via our dedicated JustGiving page
23 November 2020