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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐Ÿฅ Todayโ€™s ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw has been made. Every fiver helps us continue to support thousands of people acrosโ€ฆ https://t.co/vYuNx4DAz3

RT @SafcScotland: Quick prematch stop to donate to the foodbank @SAFCFoL Ready for the match now! #safc https://t.co/kIVskMZ7bs

โšฝ Got your ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” tickets yet? Every fiver helps us continue to support thousands of people across Sundeโ€ฆ https://t.co/yGJLzRJSVT

๐Ÿคฏ Imagine how much could be raised each matchday if the 30,000 fans in the @StadiumOfLight each bought a ticket toโ€ฆ https://t.co/LXj5jwDGnk

RT @BeaconofLight: ๐Ÿฅซ Weโ€™re open from 12.30 today for any @sunderlandfb donationsโ€ฆ

Such sad news, Len was a always a great ambassador for our work and a true gentleman. Thoughts are with his friendโ€ฆ https://t.co/TJF2CEyfM7

๐Ÿคž๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” ...it's matchday! ๐Ÿคฉ We're back with your chance to win ยฃ1,000 while supporting #SAFC's officialโ€ฆ https://t.co/z0C5zaj3Er

RT @BeaconofLight: ๐ŸŒ… Sun setting on another busy week @BeaconofLightโ€ฆ https://t.co/lkaYefTPna

๐Ÿƒ๐‘ญ๐’“๐’†๐’† ๐‘ญ๐’‚๐’Ž๐’Š๐’๐’š ๐‘ญ๐’Š๐’•๐’๐’†๐’”๐’” ๐‘ช๐’๐’‚๐’”๐’”๐’†๐’” ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆ A great way for families to stay active and get fit - get involved ๐Ÿ“งcatherine.wโ€ฆ https://t.co/2kGjWuP2Wi

โ˜•๏ธ๐Ÿฐ Great #TeamFoL effort for #MacmillanCoffeeMorning ๐Ÿ’š Big shout out to everyone involved and those who took partโ€ฆ https://t.co/qgmAZMchJe

๐Ÿ˜ด Our MD @Jamie_Wright4 is taking part in this yearโ€™s @The_CEOSLEEPOUT at the @StadiumOfLight, raising money and awโ€ฆ https://t.co/4iX4j7nuaR

๐Ÿ’ฅ ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” returns tomorrow! ๐™๐™ฅ ๐™›๐™ค๐™ง ๐™œ๐™ง๐™–๐™—๐™จ โ–ช๏ธยฃ1,000 prize โ–ช๏ธSigned Sunderland shirt โ–ช๏ธRollover jackpotโ€ฆ https://t.co/PBzQFc6qt8

๐ŸŽ‰ Two weeks to go until our ๐‘ฎ๐’‚๐’๐’‚ ๐‘จ๐’˜๐’‚๐’“๐’…๐’” ๐‘ซ๐’Š๐’๐’๐’†๐’“ at the @BeaconofLight... Full details ๐ŸŽถ https://t.co/2MwxsZF7Z9 https://t.co/47KQhpA7vE

RT @BeaconofLight: โšฝ๏ธ๐Ÿป ๐—–๐—ผ๐—บ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—ท๐—ผ๐—ถ๐—ป ๐˜‚๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ผ๐—บ๐—ฒ ๐—ฝ๐—ฟ๐—ฒ-๐—บ๐—ฎ๐˜๐—ฐ๐—ต ๐—ฐ๐—ฟ๐—ฎ๐—ถ๐—ฐโ€ฆ #SAFC | #HawayTheLads https://t.co/zkDd5f961b

๐Ÿ‘จโ€๐Ÿณ ๐‘ญ๐’“๐’†๐’† ๐‘ญ๐’‚๐’Ž๐’Š๐’๐’š ๐‘ณ๐’†๐’‚๐’“๐’๐’Š๐’๐’ˆ ๐‘ช๐’๐’๐’Œ๐’Š๐’๐’ˆ ๐‘ช๐’๐’–๐’ƒ Join us for special sessions during the October half-term at the Beacon ofโ€ฆ https://t.co/ZKskTQGD5W

๐ŸŸ๏ธ ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” returns this weekend! โšฝ At only ยฃ5 to enter, the cost of your ticket pays for a ๐™ฎ๐™ค๐™ช๐™ฃ๐™œ ๐™ฅ๐™š๐™ง๐™จ๐™ค๐™ฃโ€ฆ https://t.co/ZwMat3oA56

๐—œ๐—–๐—ฌ๐— ๐—œ: Weโ€™re celebrating the achievements of FIT BLACK CAT, Keith on #NationalFitnessDay ๐Ÿ˜‡ Heโ€™s now living a muchโ€ฆ https://t.co/G9qGrRIeqC

RT @SunderlandAFC: โค๏ธ๐Ÿค In partnership with @SAFCFoL, Sunderland AFC and @RedAndWhite2017 will be hosting a Foodbank collection ahead of Satโ€ฆ

๐—ฆ๐—ฃ๐—˜๐—–๐—œ๐—”๐—Ÿ ๐—ข๐—™๐—™๐—˜๐—ฅ Little Dribblers Playgroup will be free of charge tomorrow ๐Ÿ“ Beacon of Light ๐Ÿ—“๏ธ Thursday 9.30-11.30โ€ฆ https://t.co/DjwaRp7egv

THREE-YEAR RESEARCH PARTNERSHIP BETWEEN FOUNDATION OF LIGHT AND MMC

Sunderland market research company, MMC has become the official Research Partner of Foundation of Light, Sunderland AFCโ€™s official charity, after signing a three-year partnership deal.

Founded in 2015, MMC has grown to become a highly reputable research and marketing agency and one that is known for high quality, transforming work.

The award-winning agency will conduct consumer and stakeholder research on behalf of Foundation of Light to support with the refresh and revitalisation of the Foundationโ€™s marketing and community fundraising strategies.

Over the next three years, MMC will conduct research at regular intervals including an annual survey to measure engagement with Sunderland AFC fans, alongside annual stakeholder survey and focus groups.

Each element of research will fuse both quantitative (field work and online surveys) as well as in-depth interviews with research themes built around the Foundationโ€™s core objective of driving fan and stakeholder engagement.

Natasha McDonough FCIM, MMCโ€™s Managing Director said, โ€œnow, more than ever, the work that Foundation of Light does for communities is critical. To be playing a small part in helping to transform lives means the world to myself and the MMC team.

โ€œFoundation of Light is one of our chosen charities and it is a very meaningful pro-bono project for us. I know that we will reveal insights that will help shape the next few years, which will in turn not just improve the Foundationโ€™s community engagement but also create campaign ideas to raise important funds for this incredible charity.โ€

Sophie Ashcroft, Foundation of Lightโ€™s Head of Marketing and Communications said:ย โ€œWe are delighted to have partnered with Natasha and her team at MMC. Natasha has been a long-standing supporter of our work and this exciting partnership comes at a critical time for us.

โ€œThe impact of COVID-19 has been felt in all walks of life, throughout the region. As a charity at the heart of our communities in Sunderland, South Tyneside and County Durham we are working incredibly hard to support some of the most vulnerable people in our region, at a time when some aspects of our funding is under threat.

โ€œOur partnership work with MMC is set to refresh and strengthen our marketing and community fundraising strategies at a critical time for us as a charity and for those we are here to help.โ€

The Foundation of Light uses the power of football to support tens of thousands of people across Sunderland, South Tyneside and County Durham, tackling some of the regionโ€™s biggest challenges including unemployment, anti-social behaviour, obesity and poor mental health.

Based at the award-winning Beacon of Light, a unique and state-of-the-art community hub in Sunderland, last year the Foundation was recognised as the best community football foundation outside of the Premier League.

12 November 2020

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๐Ÿฅ Todayโ€™s ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw has been made. Every fiver helps us continue to support thousands of people acrosโ€ฆ https://t.co/vYuNx4DAz3


4:21pm 25th September 2021
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