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FOUNDATION OF LIGHT
SOCIAL MEDIA

Well done @oliveryounger35 - here’s to many, many more! 👊 https://t.co/QvPiYl4nRj

🗣 Sir Bob Murray is a very proud man as he talks about how generous #SAFC supporters have been in driving the… https://t.co/itEgWAzZZy

🥁 Today's 𝙃𝘼’𝙒𝘼𝙔 𝘼𝙉𝘿 𝙋𝙇𝘼𝙔 draw has been made... 🤩 The £5,000 jackpot will 𝙍𝙊𝙇𝙇𝙊𝙑𝙀𝙍 to next week's game at 𝙒𝙀𝙈𝘽𝙇𝙀𝙔… https://t.co/96VLOOycSh

🔴⚪⚽ Got your 𝙃𝘼’𝙒𝘼𝙔 𝘼𝙉𝘿 𝙋𝙇𝘼𝙔 tickets yet? 🔜 Draw made on 60 minutes 👉 https://t.co/WZxcwUS65D 𝙐𝙥 𝙛𝙤𝙧 𝙜𝙧𝙖𝙗𝙨: 🔸£… https://t.co/vHKelHStN0

RT @FoLWomens: We can’t wait to be back at the stunning @BeaconofLight next week!!

...that he’s proud to be red and white, just like us! #SunderlandTogether https://t.co/WFRioVcvEQ

RT @BlcSafc: Just out of this world !! Well done @RejectedBook & the Community spirit of @SunderlandAFC on making his idea explode 👏👏 Extre…

👊 𝙎 𝙈 𝘼 𝙎 𝙃 𝙀 𝘿 𝙄 𝙏 👊 Thank you to each and every one of you, your generosity will make a real difference to thos… https://t.co/SkkEjZQlGu

⭐️ Thanks to @GetActiveGOGA, we’ve been able to support people of all ages, supplying sports equipment and encourag… https://t.co/a4fexP1rZ1

🙀 𝙃𝙊𝙒 𝙈𝘼𝙉𝙔 𝙇𝙄𝙑𝙀𝙎 𝙃𝘼𝙎 𝙏𝙃𝙄𝙎 𝘾𝘼𝙏 𝙂𝙊𝙏? Today's 𝙃𝘼’𝙒𝘼𝙔 𝘼𝙉𝘿 𝙋𝙇𝘼𝙔 winner has a 4/1 chance of bagging the 𝙗𝙤𝙣𝙪𝙨 £5,000 in… https://t.co/tlPDICPtD8

#SAFC are back at the SoL today, that means you have another chance to win our 𝙃𝘼’𝙒𝘼𝙔 𝘼𝙉𝘿 𝙋𝙇𝘼𝙔 £5,000 jackpot 🍻In… https://t.co/ch4esW1BRa

🔥 𝙷𝙾𝚃 𝙾𝙵𝙵 𝚃𝙷𝙴 𝙿𝚁𝙴𝚂𝚂 🔥 #SunderlandTogether https://t.co/WDRled8v2Y

🙀 𝙃𝙊𝙒 𝙈𝘼𝙉𝙔 𝙇𝙄𝙑𝙀𝙎 𝙃𝘼𝙎 𝙏𝙃𝙄𝙎 𝘾𝘼𝙏 𝙂𝙊𝙏? Tomorrow’s 𝙃𝘼’𝙒𝘼𝙔 𝘼𝙉𝘿 𝙋𝙇𝘼𝙔 winner has a 4/1 chance of bagging the 𝙗𝙤𝙣𝙪𝙨 £5,000… https://t.co/6o2avmVTMo

👏 Well done to everyone who has kept active during lockdown! Enjoy your activity packs! https://t.co/1zKa1DViNf

👏 Well done to @SinghJ1591 for a week full of insightful podcasts as the Foundation backs #NCW2021 Check out all… https://t.co/aL1jXKSYKp

𝙂𝙊𝙊𝘿 𝙉𝙀𝙒𝙎 𝙁𝙍𝙄𝘿𝘼𝙔 We're delighted to reveal our holiday course dates for the Easter break; it's been so long since… https://t.co/3XCTThPmk4

#SAFC's @baileywright92 joins @SinghJ1591 in our latest #NationalCareersWeek podcast, he talks about his move fr… https://t.co/bLgyXKOcTs

You missed out get your 𝙃𝘼'𝙒𝘼𝙔 𝘼𝙉𝘿 𝙋𝙇𝘼𝙔 lottery ticket! 😉 £5,000 jackpot up for grabs 𝘼𝙉𝘿 all proceeds go straigh… https://t.co/2hSzSXpOpe

Less than two weeks and we’re almost at 𝗦𝗜𝗫 figures... 🤯🤯🤯 https://t.co/qNq6RBwmE5

THREE-YEAR RESEARCH PARTNERSHIP BETWEEN FOUNDATION OF LIGHT AND MMC

Sunderland market research company, MMC has become the official Research Partner of Foundation of Light, Sunderland AFC’s official charity, after signing a three-year partnership deal.

Founded in 2015, MMC has grown to become a highly reputable research and marketing agency and one that is known for high quality, transforming work.

The award-winning agency will conduct consumer and stakeholder research on behalf of Foundation of Light to support with the refresh and revitalisation of the Foundation’s marketing and community fundraising strategies.

Over the next three years, MMC will conduct research at regular intervals including an annual survey to measure engagement with Sunderland AFC fans, alongside annual stakeholder survey and focus groups.

Each element of research will fuse both quantitative (field work and online surveys) as well as in-depth interviews with research themes built around the Foundation’s core objective of driving fan and stakeholder engagement.

Natasha McDonough FCIM, MMC’s Managing Director said, “now, more than ever, the work that Foundation of Light does for communities is critical. To be playing a small part in helping to transform lives means the world to myself and the MMC team.

“Foundation of Light is one of our chosen charities and it is a very meaningful pro-bono project for us. I know that we will reveal insights that will help shape the next few years, which will in turn not just improve the Foundation’s community engagement but also create campaign ideas to raise important funds for this incredible charity.”

Sophie Ashcroft, Foundation of Light’s Head of Marketing and Communications said: “We are delighted to have partnered with Natasha and her team at MMC. Natasha has been a long-standing supporter of our work and this exciting partnership comes at a critical time for us.

“The impact of COVID-19 has been felt in all walks of life, throughout the region. As a charity at the heart of our communities in Sunderland, South Tyneside and County Durham we are working incredibly hard to support some of the most vulnerable people in our region, at a time when some aspects of our funding is under threat.

“Our partnership work with MMC is set to refresh and strengthen our marketing and community fundraising strategies at a critical time for us as a charity and for those we are here to help.”

The Foundation of Light uses the power of football to support tens of thousands of people across Sunderland, South Tyneside and County Durham, tackling some of the region’s biggest challenges including unemployment, anti-social behaviour, obesity and poor mental health.

Based at the award-winning Beacon of Light, a unique and state-of-the-art community hub in Sunderland, last year the Foundation was recognised as the best community football foundation outside of the Premier League.

12 November 2020

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Well done @oliveryounger35 - here’s to many, many more! 👊 https://t.co/QvPiYl4nRj


about 9 hours ago
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