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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐——๐—”๐—ง๐—˜๐—ฆ ๐—”๐—ฅ๐—˜ ๐—œ๐—ก! ๐Ÿ”œ Our timetable of holiday courses for February half-term is the perfect way to keep the kids enterโ€ฆ https://t.co/mTR352oFex

RT @farooqhakim68: Privileged to attend @BeaconofLight and see @sunderland_cc grant @SunderlandAFC FA Cup squad of 1973 the Freedom of theโ€ฆ

โšฝ๏ธ Our #ManvFat league returns! If you've not given it a go before, come along and give it a try... https://t.co/yOU8w3ZMDq

๐Ÿคธโ€โ™€๏ธ Hereโ€™s Mollie with a quick introduction to our free FIT BLACK CATS health and fitness programme. ๐Ÿ”ดโšช๏ธโ€ฆ https://t.co/ZormBG9UhA

1๏ธโƒฃ1๏ธโƒฃ years ago today a last-gasp Asamoah Gyan equaliser saved #SAFCโ€™s derby day blushes at the @StadiumOfLightโ€ฆ https://t.co/R3LhKBmCW9

โค๏ธ Hแด‡สŸแด˜ แดœs แดแด€แด‹แด‡ แด€ แด…ษชา“า“แด‡ส€แด‡ษดแด„แด‡... Join us in 2022, we have a number of job opportunities available ๐Ÿ‘‰โ€ฆ https://t.co/Rc50NZZYC5

๐Ÿ”ดโšช๏ธ Itโ€™s matchday! Weโ€™re not at the SoL today, so thereโ€™ll be no ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” lottery. ๐Ÿป You can still lend yoโ€ฆ https://t.co/K54SnxbfRu

๐Ÿ’š Jแดษชษด แดแดœส€ แดแด€แด›แด„สœแด…แด€ส แด›แด‡แด€แด We're looking for people to support our matchday lottery: โ–ช๏ธ sell tickets to #SAFC fansโ€ฆ https://t.co/5r5Bb5DnmA

๐Ÿ  Part time role available at our @BeaconofLight home - yes, weโ€™re biased, but itโ€™s an amazing place to work โคต๏ธ https://t.co/xJrda2A44Q

๐ŸŒค๏ธ Up bright and early, ready to cheer the Lads on v Accrington Stanley this afternoon? Whoโ€™s making the trip?โ€ฆ https://t.co/SpGJzxIY9E

๐Ÿ‘ Danโ€™s the man! Much-deserved. Haโ€™way the Lads! https://t.co/lEpAgxEwrC

๐Ÿ‘Š๐Ÿป ๐’๐„๐ˆ๐™๐„ ๐“๐‡๐„ ๐ƒ๐€๐˜ Looking for a change in career or keen to see the opportunities available? Mark in your diary ouโ€ฆ https://t.co/uo9zYdYDE2

๐—œ๐—–๐—ฌ๐— ๐—œ: Thanks to support from Helen McArdle and the McArdle family, we'll be opening a Health and Social Care Acadeโ€ฆ https://t.co/TTUPJKHxG4

- Eแด แด‡ษดษชษดษข แด€ษดแด… Wแด‡แด‡แด‹แด‡ษดแด… Fแดแดแด›ส™แด€สŸสŸ - ๐Ÿƒ๐Ÿผโ€โ™‚๏ธ Little Skills ๐Ÿฅ… Little Dribblers ๐Ÿ“ˆ 1:1 Coaching ๐Ÿ”ฅ Gameplay โšฝ๏ธ Soccer Satโ€ฆ https://t.co/gCeP02eSmO

RT @BeaconofLight: ๐ŸŽ– A great honour to play host to the ceremony that saw #SAFCโ€™s 1973 #FACup winning team receive the Freedom of the City.โ€ฆ

๐Ÿ’ช Ready to take on a new challenge? #SAFCโ€™s official charity can offer just the platform ๐Ÿ‘‰โ€ฆ https://t.co/0Z7pusOKED

๐Ÿค Our new partnership with Helen McArdle and the McArdle family will create opportunities for thousands of young peโ€ฆ https://t.co/5xcvJtuSIU

RT @BeaconofLight: ๐Ÿ›๏ธ Members of the legendary #SAFC FA Cup-winning team will be granted the Freedom of the City at a special ceremony at tโ€ฆ

THREE-YEAR RESEARCH PARTNERSHIP BETWEEN FOUNDATION OF LIGHT AND MMC

Sunderland market research company, MMC has become the official Research Partner of Foundation of Light, Sunderland AFCโ€™s official charity, after signing a three-year partnership deal.

Founded in 2015, MMC has grown to become a highly reputable research and marketing agency and one that is known for high quality, transforming work.

The award-winning agency will conduct consumer and stakeholder research on behalf of Foundation of Light to support with the refresh and revitalisation of the Foundationโ€™s marketing and community fundraising strategies.

Over the next three years, MMC will conduct research at regular intervals including an annual survey to measure engagement with Sunderland AFC fans, alongside annual stakeholder survey and focus groups.

Each element of research will fuse both quantitative (field work and online surveys) as well as in-depth interviews with research themes built around the Foundationโ€™s core objective of driving fan and stakeholder engagement.

Natasha McDonough FCIM, MMCโ€™s Managing Director said, โ€œnow, more than ever, the work that Foundation of Light does for communities is critical. To be playing a small part in helping to transform lives means the world to myself and the MMC team.

โ€œFoundation of Light is one of our chosen charities and it is a very meaningful pro-bono project for us. I know that we will reveal insights that will help shape the next few years, which will in turn not just improve the Foundationโ€™s community engagement but also create campaign ideas to raise important funds for this incredible charity.โ€

Sophie Ashcroft, Foundation of Lightโ€™s Head of Marketing and Communications said:ย โ€œWe are delighted to have partnered with Natasha and her team at MMC. Natasha has been a long-standing supporter of our work and this exciting partnership comes at a critical time for us.

โ€œThe impact of COVID-19 has been felt in all walks of life, throughout the region. As a charity at the heart of our communities in Sunderland, South Tyneside and County Durham we are working incredibly hard to support some of the most vulnerable people in our region, at a time when some aspects of our funding is under threat.

โ€œOur partnership work with MMC is set to refresh and strengthen our marketing and community fundraising strategies at a critical time for us as a charity and for those we are here to help.โ€

The Foundation of Light uses the power of football to support tens of thousands of people across Sunderland, South Tyneside and County Durham, tackling some of the regionโ€™s biggest challenges including unemployment, anti-social behaviour, obesity and poor mental health.

Based at the award-winning Beacon of Light, a unique and state-of-the-art community hub in Sunderland, last year the Foundation was recognised as the best community football foundation outside of the Premier League.

12 November 2020

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๐——๐—”๐—ง๐—˜๐—ฆ ๐—”๐—ฅ๐—˜ ๐—œ๐—ก! ๐Ÿ”œ Our timetable of holiday courses for February half-term is the perfect way to keep the kids enterโ€ฆ https://t.co/mTR352oFex


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