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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐ŸŒ ๐ด๐น๐‘…๐ผ๐ถ๐ด๐‘ ๐ด๐ท๐‘‰๐ธ๐‘๐‘‡๐‘ˆ๐‘…๐ธ๐‘† A unique volunteering experience for #SAFC fans taking place next April... ๐Ÿ“ˆ Project developโ€ฆ https://t.co/ayHpSuwIu9

๐ŸŽ–๏ธ Ahead of #ArmedForcesDay we're inviting veterans to join our new session... ๐Ÿ“† Every Thursday 10-11.30am / Fridโ€ฆ https://t.co/1DR2jB3ISo

๐Ÿฅฐ Things you love to see... ๐Ÿ‘ Great news @Keys_Safc94 https://t.co/XObbcpPhRn

๐Ÿค— ๐“๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ to the team at @jceventsltd for their support during our first event in 18 months - it's been a while.โ€ฆ https://t.co/vb6W6YBOrv

๐Ÿ—จ๏ธ The panel chatted about hopes for 2021-22, their vision for the football club and shared their thoughts on how tโ€ฆ https://t.co/XHtRhk4NkT

๐Ÿ‘ A ๐’ƒ๐’Š๐’ˆ ๐’•๐’‰๐’‚๐’๐’Œ ๐’š๐’๐’– to @JeffAB61 for hosting our Fixtures Breakfast event this morning. Our guests enjoyed a reallyโ€ฆ https://t.co/7cbbRlBMhk

๐Ÿพ As it's #TakeYourDogToWorkDay tomorrow - this is a great way to get our four-legged friends involved! ๐Ÿพ ๐Ÿ“10.30amโ€ฆ https://t.co/OKPEMTmdEE

๐Ÿค— Lee Johnson is very happy with a @StadiumOfLight opener! A reunion with Max Power sooner than we expected! https://t.co/SldJsOvoj0

๐ŸŽ™ Our first Fixtures Breakfast since 2019 is underway! ๐Ÿ”ดโšช๏ธ Delighted @LeeJohnsonCoach, @krespeakman and Steve Davโ€ฆ https://t.co/0kyOMpqoXO

๐Ÿ˜ Just under 100 guests joining us today for #SAFCโ€™s 2021-22 curtain-raiserโ€ฆ https://t.co/yqtLSlBTab

โณ Glyn, one of our regular #TeamFoL cyclists, full of smiles as he reached Le Grand Ballon on our last Cycle Challeโ€ฆ https://t.co/jDgQxqcZrb

RT @BeaconofLight: ๐Ÿคฉ ๐“๐‡๐„ ๐๐ˆ๐“๐‚๐‡ ๐ˆ๐’ ๐๐€๐‚๐Š ๐—ช๐—ฒ'๐—ฟ๐—ฒ ๐—ผ๐—ฝ๐—ฒ๐—ป ๐Ÿณ๐—ฎ๐—บ-๐Ÿต๐—ฝ๐—บ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜„๐—ฒ๐—ฒ๐—ธ๐—ฑ๐—ฎ๐˜† https://t.co/KWhbi8DztQ

๐ŸŽ–๏ธHere's one for all you challenge conquerers and medal collectors! Download our #FitForFoL challenge app, startโ€ฆ https://t.co/aT9ZUjFEEd

๐Ÿ‡ธ๐Ÿ‡ช ๐™ด๐š„๐š๐™พ ๐Ÿธ0๐Ÿธ0 ๐™ฐ๐š„๐™ฒ๐šƒ๐™ธ๐™พ๐™ฝ โšฝ Ahead of Sweden's game tonight you can check out our signed Seb Larsson memorabilia on eBayโ€ฆ https://t.co/pRjGWvk5zN

RT @BeaconofLight: ๐Ÿคฉ ๐‘พ๐’†โ€™๐’“๐’† ๐’…๐’†๐’‡๐’Š๐’๐’Š๐’•๐’†๐’๐’š ๐’‡๐’†๐’†๐’๐’Š๐’๐’ˆ ๐’•๐’‰๐’† ๐’๐’๐’—๐’† ๐’‡๐’๐’“ ๐’•๐’‰๐’Š๐’” ๐’๐’๐’†โ€ฆ #EltonAtTheSoL

๐ŸŽถ ๐‘น๐’†๐’‚๐’… ๐’‚๐’๐’ ๐’‚๐’ƒ๐’๐’–๐’• ๐’Š๐’•โ€ฆ https://t.co/HXovhLmXBh

๐Ÿ˜Ž ๐™‹๐™‡๐˜ผ๐™‰๐™Ž ๐™๐™Š๐™ ๐™๐™ƒ๐™€ ๐™Ž๐™๐™ˆ๐™ˆ๐™€๐™? We've got something for all ages and abilities in our summer timetable... Join us at theโ€ฆ https://t.co/edfgSdwKfc

๐‘ฏ๐’†๐’๐’‘ ๐’š๐’๐’–๐’“ ๐’„๐’๐’Ž๐’Ž๐’–๐’๐’Š๐’•๐’š | ๐‘ฏ๐’†๐’๐’‘ ๐’š๐’๐’–๐’“ ๐’”๐’„๐’‰๐’๐’๐’ Pupils are incentivised to raise money for both their school and the Founโ€ฆ https://t.co/UZ0uXCu713

Our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” jackpot was not won at the end of the season, so we're having a bonus #Euro2020 draw! ๐Ÿคฉ Withโ€ฆ https://t.co/Tax3OmAgIQ

THREE-YEAR RESEARCH PARTNERSHIP BETWEEN FOUNDATION OF LIGHT AND MMC

Sunderland market research company, MMC has become the official Research Partner of Foundation of Light, Sunderland AFCโ€™s official charity, after signing a three-year partnership deal.

Founded in 2015, MMC has grown to become a highly reputable research and marketing agency and one that is known for high quality, transforming work.

The award-winning agency will conduct consumer and stakeholder research on behalf of Foundation of Light to support with the refresh and revitalisation of the Foundationโ€™s marketing and community fundraising strategies.

Over the next three years, MMC will conduct research at regular intervals including an annual survey to measure engagement with Sunderland AFC fans, alongside annual stakeholder survey and focus groups.

Each element of research will fuse both quantitative (field work and online surveys) as well as in-depth interviews with research themes built around the Foundationโ€™s core objective of driving fan and stakeholder engagement.

Natasha McDonough FCIM, MMCโ€™s Managing Director said, โ€œnow, more than ever, the work that Foundation of Light does for communities is critical. To be playing a small part in helping to transform lives means the world to myself and the MMC team.

โ€œFoundation of Light is one of our chosen charities and it is a very meaningful pro-bono project for us. I know that we will reveal insights that will help shape the next few years, which will in turn not just improve the Foundationโ€™s community engagement but also create campaign ideas to raise important funds for this incredible charity.โ€

Sophie Ashcroft, Foundation of Lightโ€™s Head of Marketing and Communications said:ย โ€œWe are delighted to have partnered with Natasha and her team at MMC. Natasha has been a long-standing supporter of our work and this exciting partnership comes at a critical time for us.

โ€œThe impact of COVID-19 has been felt in all walks of life, throughout the region. As a charity at the heart of our communities in Sunderland, South Tyneside and County Durham we are working incredibly hard to support some of the most vulnerable people in our region, at a time when some aspects of our funding is under threat.

โ€œOur partnership work with MMC is set to refresh and strengthen our marketing and community fundraising strategies at a critical time for us as a charity and for those we are here to help.โ€

The Foundation of Light uses the power of football to support tens of thousands of people across Sunderland, South Tyneside and County Durham, tackling some of the regionโ€™s biggest challenges including unemployment, anti-social behaviour, obesity and poor mental health.

Based at the award-winning Beacon of Light, a unique and state-of-the-art community hub in Sunderland, last year the Foundation was recognised as the best community football foundation outside of the Premier League.

12 November 2020

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๐ŸŒ ๐ด๐น๐‘…๐ผ๐ถ๐ด๐‘ ๐ด๐ท๐‘‰๐ธ๐‘๐‘‡๐‘ˆ๐‘…๐ธ๐‘† A unique volunteering experience for #SAFC fans taking place next April... ๐Ÿ“ˆ Project developโ€ฆ https://t.co/ayHpSuwIu9


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