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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐Ÿ‘จ๐Ÿปโ€๐Ÿณ๐Ÿฐ ๐‚๐€๐Š๐„ ๐Œ๐˜ ๐ƒ๐€๐˜ ๐Ÿฐ๐Ÿ‘จ๐Ÿปโ€๐Ÿณ Just some of the festive treats parents and children will be making in our weekly cook-a-lโ€ฆ https://t.co/c2GKafkFPP

๐Ÿป In lieu of your matchday pie, pint or programme tonight, why not donate to help us support those who need it moโ€ฆ https://t.co/12y3eOb2Tt

๐Ÿงฌ ๐™ฒ๐™ด๐™ป๐™ป ๐™ฐ๐š‚๐š‚๐™ด๐š‚๐š‚๐™ผ๐™ด๐™ฝ๐šƒ ๐Ÿงฌ Away from the football pitch, our scholars are prepping for their unit one exams in January,โ€ฆ https://t.co/WcUCMNe9d2

๐Ÿ”œ Our next ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw takes place tonight. Hereโ€™s @baileywright92 with all you need to know... Lend yโ€ฆ https://t.co/XHAVVtwazy

๐ŸคžGet your tickets for tomorrow's ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw... Buying a ticket makes a real difference and we need yourโ€ฆ https://t.co/bjLncYHAUI

๐Ÿ‡บ๐Ÿ‡ธOur coaches met @LyndenGooch when he first moved to Wearside as a teenager. He's now one of the first names on tโ€ฆ https://t.co/FncfuV0751

How it started How it's going https://t.co/HSrs4UPibq

๐ŸŽ„๐“’๐“ฑ๐“ป๐“ฒ๐“ผ๐“ฝ๐“ถ๐“ช๐“ผ ๐“๐“พ๐“ฌ๐“ฝ๐“ฒ๐“ธ๐“ท๐ŸŽ„ 5โƒฃ city breaks 4โƒฃ nights away 3โƒฃ signed shirts 2โƒฃ fancy lunches ... everything but the partrโ€ฆ https://t.co/0pkZAab1aw

๐Ÿคฉ Amazing progress from Lynne as she continues her Introduction to Health and Social Care BTEC as part of our Backโ€ฆ https://t.co/4KlDr9a0Ew

๐Ÿ”จ Some really great items available in our charity auction - you might even find the perfect Christmas gift... โœ๐Ÿปโ€ฆ https://t.co/PeI2I5jWAA

RT @StopSmokingSun: If youโ€™re a smoker, the most important step you can take to improve your health and reduce the chances youโ€™ll need theโ€ฆ

๐Ÿ“ Computer L ๐Ÿ“ (S:) L๐Ÿ“ Dogs L๐Ÿ“ Bad dogs L ๐Ÿ“‚โš ๏ธ This folder isโ€ฆ https://t.co/i52mRFvCLE

๐Ÿ‘Š Who remembers The Rock?! โšฝ He made 35 appearances for #SAFC between 2009-11, scoring one goal. ๐ŸŽ‰ The Ghanaianโ€ฆ https://t.co/XqQMjwRESn

๐Ÿค” Looking for some lockdown entertainment? ๐ŸŽง Give former #SAFC defender David Cornerโ€™s new audiobook โ€˜Corneredโ€™ aโ€ฆ https://t.co/gGnf146iBN

๐Ÿบ In lieu of your matchday pie or pint, why not support our #FoLGiveAQuid campaign to help us support those who neeโ€ฆ https://t.co/qbTz1pgMLl

๐Ÿ‘‹๐Ÿ˜ Remember these guys? ๐Ÿ’ฐWe're sure you'd have dropped a pound in their collection bucket to help our ๐™ถ๐™ธ๐š…๐™ด ๐™ฐ ๐š€๐š„๐™ธ๐™ณโ€ฆ https://t.co/To3CmBgLRF

Our next ๐™ƒ๐˜ผ'๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw is ahead of Tuesday's home game v Burton.... ๐Ÿ˜บ There's ยฃ5,000 up for grabs if you cโ€ฆ https://t.co/iEzIdy4NuE

RT @SMMATCareers: Thanks so much to the @SAFCFoL @NCS team for delivering an afternoon of fun activities for our Year 11 students at Southmโ€ฆ

THREE-YEAR RESEARCH PARTNERSHIP BETWEEN FOUNDATION OF LIGHT AND MMC

Sunderland market research company, MMC has become the official Research Partner of Foundation of Light, Sunderland AFCโ€™s official charity, after signing a three-year partnership deal.

Founded in 2015, MMC has grown to become a highly reputable research and marketing agency and one that is known for high quality, transforming work.

The award-winning agency will conduct consumer and stakeholder research on behalf of Foundation of Light to support with the refresh and revitalisation of the Foundationโ€™s marketing and community fundraising strategies.

Over the next three years, MMC will conduct research at regular intervals including an annual survey to measure engagement with Sunderland AFC fans, alongside annual stakeholder survey and focus groups.

Each element of research will fuse both quantitative (field work and online surveys) as well as in-depth interviews with research themes built around the Foundationโ€™s core objective of driving fan and stakeholder engagement.

Natasha McDonough FCIM, MMCโ€™s Managing Director said, โ€œnow, more than ever, the work that Foundation of Light does for communities is critical. To be playing a small part in helping to transform lives means the world to myself and the MMC team.

โ€œFoundation of Light is one of our chosen charities and it is a very meaningful pro-bono project for us. I know that we will reveal insights that will help shape the next few years, which will in turn not just improve the Foundationโ€™s community engagement but also create campaign ideas to raise important funds for this incredible charity.โ€

Sophie Ashcroft, Foundation of Lightโ€™s Head of Marketing and Communications said:ย โ€œWe are delighted to have partnered with Natasha and her team at MMC. Natasha has been a long-standing supporter of our work and this exciting partnership comes at a critical time for us.

โ€œThe impact of COVID-19 has been felt in all walks of life, throughout the region. As a charity at the heart of our communities in Sunderland, South Tyneside and County Durham we are working incredibly hard to support some of the most vulnerable people in our region, at a time when some aspects of our funding is under threat.

โ€œOur partnership work with MMC is set to refresh and strengthen our marketing and community fundraising strategies at a critical time for us as a charity and for those we are here to help.โ€

The Foundation of Light uses the power of football to support tens of thousands of people across Sunderland, South Tyneside and County Durham, tackling some of the regionโ€™s biggest challenges including unemployment, anti-social behaviour, obesity and poor mental health.

Based at the award-winning Beacon of Light, a unique and state-of-the-art community hub in Sunderland, last year the Foundation was recognised as the best community football foundation outside of the Premier League.

12 November 2020

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๐Ÿ‘จ๐Ÿปโ€๐Ÿณ๐Ÿฐ ๐‚๐€๐Š๐„ ๐Œ๐˜ ๐ƒ๐€๐˜ ๐Ÿฐ๐Ÿ‘จ๐Ÿปโ€๐Ÿณ Just some of the festive treats parents and children will be making in our weekly cook-a-lโ€ฆ https://t.co/c2GKafkFPP


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