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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐ŸŒ Week 2 of ๐™‹๐™‡๐˜ผ๐™‰๐™€๐™ ๐™Ž๐™๐™‹๐™€๐™ ๐™‡๐™€๐˜ผ๐™‚๐™๐™€ campaign and we're climbing the table... Get involved ๐Ÿ”— https://t.co/ngW6bA0XYnโ€ฆ https://t.co/JVYovzn93Y

๐ŸŽฏ Has lockdown made you re-evaluate your life-goals? Weโ€™ve been presented with a unique volunteering opportunity tโ€ฆ https://t.co/9dCh14YqP9

RT @BeaconofLight: ๐Ÿค” Have you been ๐Ÿ”™ to the Beacon yetโ‰๏ธ Monday: 7am-9pm Tuesday: 7am-10pm Wednesday: 7am- 9pm Thursday: 7am-10pm Friday:โ€ฆ

- ๐š‚๐™ฐ๐šƒ๐š„๐š๐™ณ๐™ฐ๐šˆ ๐™ผ๐™พ๐š๐™ฝ๐™ธ๐™ฝ๐™ถ ๐š‚๐š„๐™ผ๐™ผ๐™ด๐š ๐šƒ๐™พ๐š„๐š๐™ฝ๐™ฐ๐™ผ๐™ด๐™ฝ๐šƒ๐š‚ - โ–ช๏ธ Sat 14th August - Under-8s, 9am-12pm โ–ช๏ธ Sat 28th August - Under-7s, 9โ€ฆ https://t.co/eYVLah56jx

๐ŸŽ– Families of those who have served have enjoyed free activities @BeaconofLight, thanks to our partnership withโ€ฆ https://t.co/1wAnPI4uou

๐Ÿค– ๐—ฆ๐—ฃ๐—›๐—˜๐—ฅ๐—ข ๐—›๐—˜๐—ฅ๐—ข๐—˜๐—ฆ Great day of code cracking for youngsters on our holiday coursesโ€ฆ Know someone whoโ€™d enjoy takingโ€ฆ https://t.co/LZEGAITb8n

๐Ÿ‘Š In an effort to combat holiday hunger, youngsters on our summer courses have enjoyed a packed lunch each day andโ€ฆ https://t.co/LjQCqr5NQg

๐Ÿง  @ParagonCC_UK were on of the first companies to get involved with the #BeAGameChanger programme. Staff well-beinโ€ฆ https://t.co/hM2Bf2HWVW

๐‘ฑ๐’๐’ƒ ๐’—๐’‚๐’„๐’‚๐’๐’„๐’Š๐’†๐’” ๐’˜๐’Š๐’•๐’‰๐’Š๐’ #๐‘ป๐’†๐’‚๐’Ž๐‘ญ๐’๐‘ณ ๐Ÿ”บ Skills Officer ๐Ÿ”บ Recruitment Lead ๐Ÿ”บ Matchday Lottery Sellers ๐Ÿ”บ Physiotherapist ๐Ÿ”บ Fโ€ฆ https://t.co/O7dVw2eNUc

๐Ÿค Weโ€™ve partnered with I Am Team GB and their free Festival of Sport this summer! Join us on Sunday 15 August โ€“ eโ€ฆ https://t.co/Pp6N1EJgY0

๐Ÿ‘ A great showcase for the #BeAGameChanger programme. Well done to everyone involved https://t.co/Iwxrq2JLFw

โ›ณ ๐Ž๐๐„ ๐–๐„๐„๐Š ๐“๐Ž ๐†๐Ž We're looking forward to welcoming teams to our Golf Day @RamsideGolfClub Find out more aboutโ€ฆ https://t.co/Nuo4hjSwIZ

๐Ÿ’ฅ ๐™Ž๐™๐™ค๐™ฉ๐™จ ๐™›๐™ž๐™ง๐™š๐™™! ๐ŸŽฏ Our very own #pingdemic at the Beacon of Light today. โšฝ๏ธโšฝ๏ธโšฝ๏ธ https://t.co/jivXid8HZd

๐Ÿ˜๐Ÿ‘ Big โค๏ธ for the inflatables! https://t.co/v9gIQC71WY

And itโ€™s end to end stuff with these little dribblers! ๐Ÿ’ฅ https://t.co/UYIobuh4Vq

Itโ€™s that time again! ๐Ÿค— The inflatables are out! #SummerAtTheBeacon https://t.co/JSf0X5c5QO

RT @BeaconofLight: ๐Ÿ† @SAFCFoL's first-ever #BeAGameChanger Tournament brought local businesses together to raise awareness of mental healthโ€ฆ

๐Ÿ”ฅ ๐™‹๐™ช๐™ฉ ๐™ฉ๐™๐™ง๐™ค๐™ช๐™œ๐™ ๐™ฉ๐™๐™š๐™ž๐™ง ๐™ฅ๐™–๐™˜๐™š๐™จ Our @FoLScholars players enjoying another pre-season session in the sun! https://t.co/AQ3DwpbYkd

๐Ÿ’ฆ We can all do our bit to save waterโ€ฆ https://t.co/lfukYlMmEm

โณ Back in 2010, Kenwyne Jones visited Lumley Junior School in Chester-le-Street, to join pupils on our Family Learnโ€ฆ https://t.co/4hRIG82ZTW

Give a Quid campaign shortlisted in North East Marketing Awards

Foundationย of Lightโ€™s Give a Quid campaign has been shortlisted for another marketing award, this time in the โ€˜Not for Profit Campaign of the Yearโ€™ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over ยฃ30,000 raised for Sunderland AFCโ€™s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just ยฃ1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over ยฃ4,000 alone.

The Foundation will soon be launching the โ€˜Heads Firstโ€™ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundationโ€™s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

โ€œOur incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

โ€œWe knew that ยฃ30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people weโ€™ve achieved it. Thank you.โ€

Winners of the North East Marketing Awards will be announced on Thursday 10thย October 2019ย at theย Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Lightโ€™s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

Latest Tweet

๐ŸŒ Week 2 of ๐™‹๐™‡๐˜ผ๐™‰๐™€๐™ ๐™Ž๐™๐™‹๐™€๐™ ๐™‡๐™€๐˜ผ๐™‚๐™๐™€ campaign and we're climbing the table... Get involved ๐Ÿ”— https://t.co/ngW6bA0XYnโ€ฆ https://t.co/JVYovzn93Y


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