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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐Ÿ˜ณ That's if this cheeky pair don't mess up the ingredients... #FelineFestivities https://t.co/FaZGII13Tr https://t.co/3MEgaBXZyk

๐ŸŽ„๐Ÿฑ Our team of elves have delivered all of the ingredients to families taking part in our ๐™ต๐™ด๐š‚๐šƒ๐™ธ๐š…๐™ด ๐™ต๐š๐™ธ๐™ณ๐™ฐ๐šˆ cook-a-loโ€ฆ https://t.co/dBgNE5bct1

๐Ÿค— We're delighted to have the @BeaconofLight open to the public once again, but please note there are still a numbeโ€ฆ https://t.co/QeGYbS2JSq

โœ… Following the latest update to government guidelines, we will be restarting some of our previously suspended progโ€ฆ https://t.co/isg0QyuyKe

๐ŸณJuliette from @rosastreet4 was having a flipping good time, making scrambled eggs and pancakes as part of our Famiโ€ฆ https://t.co/PxcL0pooNo

๐Ÿ‘ฅ ๐‘Œ๐‘œ๐‘ข ๐‘Ž๐‘Ÿ๐‘’ ๐‘›๐‘œ๐‘ก ๐‘Ž๐‘™๐‘œ๐‘›๐‘’... This #NationalGriefAwarenessWeek, the Foundation of Light is here for you, in partnership wโ€ฆ https://t.co/7GFYTllrdK

RT @wengerullah: This is a wonderful initiative to make football inclusive โ™ฅ๏ธโ™ฅ๏ธโ™ฅ๏ธ https://t.co/wremSkqhZJ

๐Ÿค— Thank you so much for your support - loving the choice of wrap too! ๐Ÿ”ดโšช๏ธ https://t.co/YEcYyy1pco

๐ŸŽ‰ Happy birthday @benno_4 Thank you for your ongoing support, enjoy your day. ๐Ÿ“บ Watch Gary star in our specialโ€ฆ https://t.co/P5z9QUtlxk

๐Ÿค— All money raised from our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” lottery goes straight back into supporting the local community. ยฃ5 geโ€ฆ https://t.co/5tjhYf9gPa

๐Ÿ”ฅ Some BIG prizes up for grabs in our ๐™ƒ๐˜ผ'๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw ๐Ÿ”ธ ยฃ5,000 ๐Ÿ”ธ ยฃ1,000 ๐Ÿ”ธ Spa day for two atโ€ฆ https://t.co/fNqPeWx9A5

โญ๏ธ๐ŸŽ„ Samson and Delilah believe they should be the stars on top of our Christmas tree - but ran into a few obstaclesโ€ฆ https://t.co/vy9sJQnkW6

๐Ÿ‘Š Lockdown has not stopped these young players in their tracks! ๐Ÿ˜ Great dedication - thank you for sharing your vโ€ฆ https://t.co/qHGnBfHBLb

๐Ÿฅฐ ๐‘น๐’Š๐’ˆ๐’‰๐’• ๐’Š๐’ ๐’•๐’‰๐’† ๐’‡๐’†๐’†๐’๐’” ๐Ÿฅฐ Mary from our #TacklingLonelinessTogether scheme has knitted outfits to give to the prematuโ€ฆ https://t.co/vIYohLqldb

โŒ›๏ธ @Lionesses star @JillScottJS8 returned to where it all began as she caught up with Foundation coach Ianโ€ฆ https://t.co/K7vdQ3Nk7e

๐Ÿงฃ Quit hanging around Delilah, weโ€™ve got a countdown to Christmas to sort out! ๐ŸคšMove over #ElfOnTheShelfโ€ฆ https://t.co/9etJnq01L8

๐ŸŽ…๐Ÿป๐Ÿพ Our favourite black cat twosome are plotting their next move @BeaconofLight... #FelineFestivities https://t.co/wyhXwG24t2

โ€˜๐ด ๐‘”๐‘œ๐‘œ๐‘‘ ๐‘๐‘œ๐‘Ž๐‘โ„Ž ๐‘๐‘Ž๐‘› ๐‘โ„Ž๐‘Ž๐‘›๐‘”๐‘’ ๐‘Ž ๐‘”๐‘Ž๐‘š๐‘’. ๐ด ๐‘”๐‘Ÿ๐‘’๐‘Ž๐‘ก ๐‘๐‘œ๐‘Ž๐‘โ„Ž ๐‘๐‘Ž๐‘› ๐‘โ„Ž๐‘Ž๐‘›๐‘”๐‘’ ๐‘Ž ๐‘™๐‘–๐‘“๐‘’.โ€™ โšฝ๏ธ Our Coaches Academy programme offers the chaโ€ฆ https://t.co/JyGd5I2Pta

๐Ÿ“ฉ ๐‘†๐‘ƒ๐ธ๐ถ๐ผ๐ด๐ฟ ๐ท๐ธ๐ฟ๐ผ๐‘‰๐ธ๐‘…๐‘Œ ๐Ÿ“ฉ Our brand new @PLCommunities Primary Stars activity booklets have been sent out to schools tโ€ฆ https://t.co/6H3dcyiwzD

Give a Quid campaign shortlisted in North East Marketing Awards

Foundationย of Lightโ€™s Give a Quid campaign has been shortlisted for another marketing award, this time in the โ€˜Not for Profit Campaign of the Yearโ€™ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over ยฃ30,000 raised for Sunderland AFCโ€™s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just ยฃ1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over ยฃ4,000 alone.

The Foundation will soon be launching the โ€˜Heads Firstโ€™ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundationโ€™s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

โ€œOur incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

โ€œWe knew that ยฃ30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people weโ€™ve achieved it. Thank you.โ€

Winners of the North East Marketing Awards will be announced on Thursday 10thย October 2019ย at theย Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Lightโ€™s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

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๐Ÿ˜ณ That's if this cheeky pair don't mess up the ingredients... #FelineFestivities https://t.co/FaZGII13Tr https://t.co/3MEgaBXZyk


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