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FOUNDATION OF LIGHT
SOCIAL MEDIA

"If it wasn't for the Foundation of Light, Harry just wouldn't be happy." #WorldAutismAwarenessDay 📽️https://t.co/NIOoJDqStg

On #WorldAutismAwarenessDay our Inclusion Coordinator Kevin said: "I am proud to lead the Making Moves project an… https://t.co/9RDEQLerHs

Today we celebrate #WorldAutismAwarenessDay Please try to remember that it is just as much about acceptance as it… https://t.co/YdV6s5amMh

🗣 Here’s a message from Jack for all of our followers... 💪 We want to see you staying active and keeping fit, join… https://t.co/vgmGZMabn6

🤸‍♀️ 'Here's our coach Jack and some of our Little Dribblers joining the @thebodycoach for a morning fitness fix.… https://t.co/PBIr73j6WH

🎶 #SunderlandTillIDie - the one @NetflixUK intro you don’t want to skip! 🎶 We had the privilege of hosting… https://t.co/Cr2BgzMyBo

🎥 @Fulwell73 camera crews had access all areas during the filming of @NetflixUK’s #SunderlandTillIDie The Foundat… https://t.co/2qxUfzGmXK

👀 Look our for @SAFCFoL’s starring role in @NetflixUK’s #SunderlandTillIDie series! 📈 We were part of… https://t.co/6iFOW6yw6J

📽️Here's a short little video of what the Foundation of Light means to some of our @FoLScholars students. https://t.co/85Gp9BCQsf

🔥🔥🔥 Looking good, Peighton. #FoLFightsBack https://t.co/ITupc0tRT5

🎥 Keep up with all weekly challenges - and much more - by subscribing to our official YouTube channel Just here 👇 https://t.co/z0USgevM2t

💪Time to get up off the sofa and tackle our latest challenge - this week we want you to try our Passing Practice dr… https://t.co/vgYPjQKUpo

Love this! Who took less attempts to get it in the bin? 👀⚽️ #FoLFightsBack #FoLPlayerDevelopment https://t.co/SEFZlnWIc0

Dom setting an example for practicing at home yet again, great work young man #FoLFightsBack #FoLPlayerDevelopment https://t.co/qvDqCFjPXq

Great to see 40+ coaches getting involved, look out for the details for the next one #FoLFightsBack https://t.co/IUWwaE4uLq

Four highlights from the week: ⚽ week 1 of our football & fitness challenges https://t.co/O7LFnpObjt 📦 staff hel… https://t.co/gDw7fRP9cB

FUTSAL PLAYERS REQUIRED! If you have left or leaving school, interested in futsal, a great shot stopper or attacker… https://t.co/VfLIaAeNFz

Here is our Player Development Head Coach, Jack, who is showing of his #Isolation11 team. The challenge, set by fo… https://t.co/O3zJkFUwtJ

Give a Quid campaign shortlisted in North East Marketing Awards

Foundation of Light’s Give a Quid campaign has been shortlisted for another marketing award, this time in the ‘Not for Profit Campaign of the Year’ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over £30,000 raised for Sunderland AFC’s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just £1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over £4,000 alone.

The Foundation will soon be launching the ‘Heads First’ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundation’s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

“Our incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

“We knew that £30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people we’ve achieved it. Thank you.”

Winners of the North East Marketing Awards will be announced on Thursday 10th October 2019 at the Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Light’s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

Latest Tweet

Thank you @STSFTrust, @NHSuk, @northumbriapol, @NEAmbulance and @Tyne_Wear_FRS for everything you do for us to keep… https://t.co/aRYQMDMJVH


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