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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐Ÿ‡บ๐Ÿ‡ธ ๐™ฐ๐™ผ๐™ด๐š๐™ธ๐™ฒ๐™ฐ๐™ฝ ๐™ณ๐š๐™ด๐™ฐ๐™ผ โšฝ๏ธ Congratulations to @Christianjn2 from our @DurhamScholars programme! โ˜€๏ธ Heโ€™s set to link upโ€ฆ https://t.co/7EhtbXVys8

#DeafAwarenessWeek challenges perceptions of hearing loss and deafness... ๐Ÿ” Here's a throwback video from one of oโ€ฆ https://t.co/kVgWgYAu4c

RT @BeaconofLight: ๐Ÿ”ดโšช ๐™‚๐™š๐™ฉ ๐™ฉ๐™๐™š ๐™ก๐™–๐™™๐™จ ๐™—๐™–๐™˜๐™  ๐™ฉ๐™ค๐™œ๐™š๐™ฉ๐™๐™š๐™ง, ๐™ž๐™ฉ'๐™จ ๐™–๐™ก๐™ก ๐™ ๐™ž๐™˜๐™ ๐™ž๐™ฃ๐™œ ๐™ค๐™›๐™›... โ–ช๏ธ Training โ–ช๏ธ Five-a-side football โ–ช๏ธOutdoor kickabout ๐— ๐—ผ๐—ป๐—ฑ๐—ฎโ€ฆ

Away the Lads! ๐Ÿ‘Š https://t.co/ji9TXeIlPY

๐Ÿค‘ ยฃ๐Ÿท,๐Ÿน๐Ÿฝ๐Ÿพ ๐šŠ๐š—๐š ๐šŒ๐š˜๐šž๐š—๐š๐š’๐š—๐š... ๐Ÿ“ˆ The more ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” tickets bought, the higher Sunday's jackpot will be! ๐˜ผ๐™‰๐˜ฟ withโ€ฆ https://t.co/PSEYFq0jgl

๐Ÿฅฐ ๐“ž๐“พ๐“ป ๐“ฑ๐“ธ๐“ถ๐“ฎ... https://t.co/WtFdQvwdw8

โšฝ ๐™ฐ๐š๐šŽ๐š ๐Ÿท๐Ÿผ-๐Ÿท๐Ÿฟ ๐šŠ๐š—๐š ๐š’๐š—๐š๐šŽ๐š›๐šŽ๐šœ๐š๐šŽ๐š ๐š’๐š— ๐šŠ ๐šŒ๐šŠ๐š›๐šŽ๐šŽ๐š› ๐š’๐š— ๐šŒ๐š˜๐šŠ๐šŒ๐š‘๐š’๐š—๐š? Find out more about our highly-acclaimed Coaches Academy durโ€ฆ https://t.co/EehVWmy7gd

Everyone getting a ๐Ÿ• the action... https://t.co/VnrMf0citj

RT @kibblekimberly: 1st session of ministry of food family cookery sessions delivered by zoom today. Great fun and tasty pizza made from scโ€ฆ

๐‘บ๐’Š๐’“ ๐‘ฑ๐’‚๐’Ž๐’†๐’” ๐’๐’‡ ๐‘ด๐’๐’๐’•๐’ˆ๐’๐’Ž๐’†๐’“๐’š ๐Ÿ™Œ https://t.co/aqowr5l79Y

๐ŸฌSending a massive ๐ญ๐ก๐š๐ง๐ค ๐ฒ๐จ๐ฎ to Sunderland Community Champion at @Tesco Extra for the generous drinks and treats dโ€ฆ https://t.co/a4E6issjza

๐Ÿ“š ๐—™๐—ฅ๐—˜๐—˜ ๐—ฃ๐—ฅ๐—ข๐—š๐—ฅ๐—”๐— ๐— ๐—˜๐—ฆ - ๐—”๐—š๐—˜๐—— ๐Ÿญ๐Ÿด+ Helping you get Back in the Game... ๐Ÿ”บWorkskills ๐Ÿ”บArt and Design ๐Ÿ”บHome Cooking ๐Ÿ”บHealtโ€ฆ https://t.co/Z93X8ORaVp

๐Ÿ’ช ๐—™๐—œ๐—ง ๐—•๐—Ÿ๐—”๐—–๐—ž ๐—–๐—”๐—ง๐—ฆ ๐—œ๐—ฆ ๐—•๐—”๐—–๐—ž! Our free 12-week fitness and weight-loss programme for #SAFC fans @BeaconofLight returnsโ€ฆ https://t.co/vkayy7T5AJ

๐ŸŒ๐Ÿ”ดโšช๏ธKeep flying the red and white flag! Get involved โ–ถ๏ธ https://t.co/SxLuT2BLQU | @footballPSL https://t.co/geHuDcL9Rg

๐Ÿ๐‘ฌ๐’—๐’†๐’“ ๐’‘๐’๐’‚๐’š๐’†๐’… ๐’‡๐’–๐’•๐’”๐’‚๐’? We're looking for a team of #SAFC supporters to represent @SunderlandAFC in the National Futsโ€ฆ https://t.co/2Fw4KQ1vrU

#StopOnlineAbuse โœŠ๐ŸปโœŠ๐ŸผโœŠ๐ŸฝโœŠ๐ŸพโœŠ๐Ÿฟ https://t.co/hiD5ZwAkNR

๐Ÿ…๐—™๐—ฅ๐—˜๐—˜ ๐—ฆ๐—ฃ๐—ข๐—ฅ๐—ง๐—ฆ ๐—ง๐—ฅ๐—”๐—œ๐—ก๐—˜๐—˜๐—ฆ๐—›๐—œ๐—ฃ ๐Ÿ”น 12 week course for 16-18 year-olds not in education or employment ๐Ÿ”น Gain certificates iโ€ฆ https://t.co/PanV2m967H

๐Ÿ”ดโšช This #CharityTuesday... Give us a like ๐Ÿ‘ https://t.co/XR6K0lzFkg Follow us โ™ฅ๏ธ https://t.co/VkJGLIbQzx Get our nโ€ฆ https://t.co/tvaUVwoPMY

๐Ÿ–ค๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป ๐‘บ๐’•๐’‚๐’š๐’Š๐’๐’ˆ ๐’”๐’‚๐’‡๐’† ๐’๐’๐’๐’Š๐’๐’† ๐Ÿ’ฌ Our #PLInspires pupils have been discussing cyber-bullying, fake news and โ€˜influenceโ€ฆ https://t.co/YlNmM16F2g

Give a Quid campaign shortlisted in North East Marketing Awards

Foundationย of Lightโ€™s Give a Quid campaign has been shortlisted for another marketing award, this time in the โ€˜Not for Profit Campaign of the Yearโ€™ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over ยฃ30,000 raised for Sunderland AFCโ€™s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just ยฃ1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over ยฃ4,000 alone.

The Foundation will soon be launching the โ€˜Heads Firstโ€™ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundationโ€™s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

โ€œOur incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

โ€œWe knew that ยฃ30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people weโ€™ve achieved it. Thank you.โ€

Winners of the North East Marketing Awards will be announced on Thursday 10thย October 2019ย at theย Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Lightโ€™s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

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๐Ÿ‡บ๐Ÿ‡ธ ๐™ฐ๐™ผ๐™ด๐š๐™ธ๐™ฒ๐™ฐ๐™ฝ ๐™ณ๐š๐™ด๐™ฐ๐™ผ โšฝ๏ธ Congratulations to @Christianjn2 from our @DurhamScholars programme! โ˜€๏ธ Heโ€™s set to link upโ€ฆ https://t.co/7EhtbXVys8


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