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FOUNDATION OF LIGHT
SOCIAL MEDIA

๐Ÿ˜‡Money from our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” lottery goes straight back into programmes to support those who need it most Theโ€ฆ https://t.co/6gmpPeYZa3

๐Ÿ˜ What a guy! Big thanks to our ambassador #SirNiall #SunderlandTogether https://t.co/Q7RwmdgSDf

๐Ÿ™๐Ÿป Wishing you a speedy recovery, Grant โค๏ธ๐Ÿค https://t.co/I1wpZbGxXu

'๐‘ป๐’‰๐’‚๐’๐’Œ ๐’š๐’๐’– for bringing some joy and keeping me busy during tough times' ๐Ÿค— 83-year-old Hazel is one of many peopโ€ฆ https://t.co/TW3gBsTYhE

๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ Our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” matchday lottery is hotting up... ๐Ÿคž https://t.co/WZxcwUS65D https://t.co/0xyb2Nt8zI

๐Ÿ‘ Fantastic how everyone has come together while being apart. So far, the money #SAFC fans have raised could fundโ€ฆ https://t.co/PJQYPzKW5W

โ˜€๏ธ Want to make this summer one youโ€™ll never forget? Why not pre-register for a spot on our @NCS programme todayโ€ฆ https://t.co/WygqcWZ9dh

Feb 27
  • NCS
  • @NCS

โšฝ We can't be at the game to cheer on the Lads at Crewe today, but we'd love it if you could put the money you'd sโ€ฆ https://t.co/u6ttXivzP2

๐ŸŽถ ๐‘พ๐’Š๐’”๐’† ๐’Ž๐’†๐’ ๐’”๐’‚๐’š... https://t.co/YKCxX3b1uW

RT @BeaconofLight: โ™ฅ๏ธ We're joining other city landmarks in lighting up red for #WearRedDay in support of @redskycharity and heart patientโ€ฆ

๐Ÿ™ŒThank you @RejectedBook for your support, together with @sunderlandfb, @salvationarmyuk and @washingtonmind we'reโ€ฆ https://t.co/SgrUUHVkvs

๐Ÿƒ๐Ÿผโ€โ™‚๏ธ Donations from our #FitForFoL lockdown challenge continue to roll in... ๐Ÿ‘ Thank you so much to everyone whoโ€ฆ https://t.co/jKZEdWj31B

๐Ÿณ๏ธโ€๐ŸŒˆThroughout February, we have continued to engage staff and learners in our equality, diversity and inclusion acโ€ฆ https://t.co/4XAlKqNqbY

๐Ÿ’ช๐Ÿง  Our Health and Well-being team have been busy putting up packs for local businesses to help support their staffโ€ฆ https://t.co/J0hQe8bhrZ

๐Ÿ‘ช ICYMI: Foundation of Light has been chosen by @weare_livin to deliver tailored employability support to its commuโ€ฆ https://t.co/r5JZFZedzk

๐Ÿ˜‡Money from our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” lottery goes straight back into programmes to support those who need it most Theโ€ฆ https://t.co/4RRKBTe559

RT @weare_livin: Our new project with the @SAFCFoL ๐Ÿ”ดโšช๏ธ better skills, better chances ๐Ÿ‘Œ #communitypartner #bettertogether

๐ŸŒช๏ธ It's been a busy schedule of #SAFC games these last few weeks Thanks to your ongoing support our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผโ€ฆ https://t.co/J8JUqprsme

RT @washingtonmind: Through the #SunderlandTogether initiative, all proceeds will be donated to @SAFCFoL, Salvation Army, Sunderland Foodbaโ€ฆ

Give a Quid campaign shortlisted in North East Marketing Awards

Foundationย of Lightโ€™s Give a Quid campaign has been shortlisted for another marketing award, this time in the โ€˜Not for Profit Campaign of the Yearโ€™ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over ยฃ30,000 raised for Sunderland AFCโ€™s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just ยฃ1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over ยฃ4,000 alone.

The Foundation will soon be launching the โ€˜Heads Firstโ€™ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundationโ€™s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

โ€œOur incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

โ€œWe knew that ยฃ30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people weโ€™ve achieved it. Thank you.โ€

Winners of the North East Marketing Awards will be announced on Thursday 10thย October 2019ย at theย Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Lightโ€™s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

Latest Tweet

๐Ÿ˜‡Money from our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” lottery goes straight back into programmes to support those who need it most Theโ€ฆ https://t.co/6gmpPeYZa3


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