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FOUNDATION OF LIGHT
SOCIAL MEDIA

WE'RE HIRING! We're looking to appoint a Digital Marketing Manager to own, develop and drive forward our digital ma… https://t.co/DQAoZpOVGD

WE'RE HIRING! We're looking to appoint a Digital Marketing Manager to own, develop and drive forward our digital ma… https://t.co/la18YkoklC

Yesterday we welcomed over 180 pupils from five primary schools to the @BeaconofLight celebrating #NurseryRhymeWeekhttps://t.co/YRWGygZjSZ

My week on Twitter 🎉: 33 Mentions, 2.78M Mention Reach, 65 Likes, 20 Retweets, 52.2K Retweet Reach. See yours with… https://t.co/aZvqIms7ZA

If you are interested in next years Pisa to Rome #FoLCycleChallenge contact jemma.dowson@foundationoflight.co.uk

Bring along your little ones to our play group tomorrow morning @BeaconofLight 9.30-11.30am, for children aged 0-5… https://t.co/kXxUBunKSw

A massive THANK YOU to #GraftonGroupplc for supporting next years #FoLCycleChallenge. They have been headline spon… https://t.co/dom9Yr3m9P

Guests take their seats and gear themselves up for the big #FoLCycleChallenge reveal...... https://t.co/OJmWHRP8WT

We are all setup and ready to welcome cyclists who are interested in next years 2020 International Cycle Challenge.… https://t.co/T8RJM8Ql50

RT @andygrantfc: Fantastic afternoon with K.B. Hallen and discussing the role they play in community youth development and its links to @FC

RT @sunderlandsmile: Want to assist a fantastic NE charity ? The @SAFCFoL international bike ride is a great way to help. If you would like…

Head of #Education Andy is currently visiting K.B. Hallen to meet with Head of Youth Football, sharing… https://t.co/TQeGpvcEeZ

RT @BeaconofLight: Yesterday @SAFCFoL hosted a literacy event with reception pupils as part of #NurseryRhymeWeek with help from @PLCommunit

Our biggest fans this week: NEEChamberJames, DurhamFA, ken_kenc. Thank you! via https://t.co/dMJ4xp9Yh4 https://t.co/JZ3HAdeUeU

@Charl_H79 @CWaters_SAFC Hi Charlotte, sorry we missed your original tweet. Please send an email to info@foundationhttps://t.co/lx35S9hYUM

You are invited to the launch of the @salvationarmyuk's #Christmas Gift Appeal at the @BeaconofLight this November! https://t.co/rcE7NoWyAz

Last chance to get involved in the FA Primary Teachers award tomorrow night at the Beacon of Light to gain knowled… https://t.co/rxW1R9ck9c

RT @FoLScholars: BOYS SCHOLARSHIP TRIALS In Year 11? Interested in studying while playing football next year? Come along to our trial t…

Give a Quid campaign shortlisted in North East Marketing Awards

Foundation of Light’s Give a Quid campaign has been shortlisted for another marketing award, this time in the ‘Not for Profit Campaign of the Year’ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over £30,000 raised for Sunderland AFC’s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just £1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over £4,000 alone.

The Foundation will soon be launching the ‘Heads First’ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundation’s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

“Our incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

“We knew that £30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people we’ve achieved it. Thank you.”

Winners of the North East Marketing Awards will be announced on Thursday 10th October 2019 at the Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Light’s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

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