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FOUNDATION OF LIGHT
SOCIAL MEDIA

MENTAL HEALTH: increasing OUR awareness of management and mental health with this afternoon's staff training.… https://t.co/c7ic88IFl5

COMPETITION TIME: what is this a photo of? Hour of free 5-a-side at @BeaconofLight on 3G for one correct answer cho… https://t.co/rUN4Pcrb32

Our biggest fans this week: RokerReport, NEEChamberJames, SunderlandBID. Thank you! via https://t.co/dMJ4xp9Yh4 https://t.co/VPPKl46wyC

TOMORROW 1-3PM: free adult activity session which improves #mentalhealth and more @BeaconofLight. Come along, get a… https://t.co/x4omtO8KMB

WINNING TICKET NUMBER: Thanks to everyone who bought a Grand in your Hand ticket last night. If you have ticket num… https://t.co/e5ZhgShUJe

RT @JWallaceSAFC: Great work started by @BlcSafc. They are the first supporters group in the country to do anything like this to get suppor…

We're really proud of our work with the @BlcSafc and how enthusiastic they are about their club AND community 👏👏👏 https://t.co/lJ05ke50nW

RT @Coxhoeathletic: Foundation football starts again today as @SAFCFoL #durham welcome @spireitestrust to Beechfield Park Coxhoe for @NFYLU

RT @SunderlandAFC: Tonight's team news 🆚 @OfficialRUFC, in association with @aphrodite1994... ▫️ @Conormcl91 and McGeouch come in. ▫️ @Cha

Our #GrandinYourHand matchday lottery is back tonight. Keep an eye open for our sellers who are based around the c… https://t.co/vK7YVB5GTQ

We have a taster of our new FREE #mentalhealth programme this Thursday, 1-3pm at the Beacon of Light. Come along, g… https://t.co/NRE3HumqOC

Our #FutsalAcademy is running tomorrow 6-7pm @BeaconofLight for boys and girls is school years 3 and 4. If you ha… https://t.co/sSKNerGvQb

RT @SAFCLadies: What a comeback! Goals from Ramshaw, Barker, McCatty and Galloway sees a half time 1-0 deficit turn into a 1-4 win! #Hawa

RT @SAFCLadies: 46' GOAL FOR SUNDERLAND! Instant impact from Barker, as the 'keeper spills her cross. Keira Ramshaw reacts first to find th…

RT @SunderlandAFC: BACK TO WINNING WAYS! ✅ Ha'way The Lads! https://t.co/iwS2erhITg

RT @SunderlandAFC: A ruthless 45 from the Lads. More of the same in the second period...🙏 https://t.co/jD0FXLtj4r

Give a Quid campaign shortlisted in North East Marketing Awards

Foundation of Light’s Give a Quid campaign has been shortlisted for another marketing award, this time in the ‘Not for Profit Campaign of the Year’ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over £30,000 raised for Sunderland AFC’s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just £1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over £4,000 alone.

The Foundation will soon be launching the ‘Heads First’ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundation’s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

“Our incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

“We knew that £30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people we’ve achieved it. Thank you.”

Winners of the North East Marketing Awards will be announced on Thursday 10th October 2019 at the Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Light’s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

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