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FOUNDATION OF LIGHT
SOCIAL MEDIA

RT @GedGrebby: Busy week for #ShowRacismTheRedCard: events at @NFFC @LaticsOfficial @SouthamptonFC @SunderlandAFC and National Football Musโ€ฆ

๐Ÿ—“๏ธ ๐™”๐™ค๐™ช๐™ง ๐™Š๐™˜๐™ฉ๐™ค๐™—๐™š๐™ง ๐™๐™–๐™ก๐™› ๐™ฉ๐™š๐™ง๐™ข ๐™๐™ค๐™ก๐™ž๐™™๐™–๐™ฎ ๐™˜๐™ค๐™ช๐™ง๐™จ๐™š๐™จ... โšฝ 4-day Football ๐Ÿฅ… 1:1 Coaching ๐Ÿค– Sphero Coding Club ๐ŸŽƒ Little Dribโ€ฆ https://t.co/a5OziqyiNj

๐ŸŸ๏ธ Although there's no home match this weekend you can still stay ahead of the game and get your ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” tโ€ฆ https://t.co/WMbQAuxK9F

๐Ÿ”ด Thank you to @SRTRC_England for joining us @BeaconofLight this week to host a special workshop for primary schoolโ€ฆ https://t.co/MXwxjEgry9

RT @SRTRC_England: #WRD21: ONE WEEK TO GO ๐Ÿšจ There is just ONE WEEK until #SRtRC's annual Wear Red Day on Friday 22 October! Do your bit aโ€ฆ

โ™ฅ๏ธ Our thoughts and condolences are with the family and friends of our friend and former colleague Sarah Howell todโ€ฆ https://t.co/VjRBLrTDIJ

๐Ÿ ๐ˆ๐ง๐œ๐ฅ๐ฎ๐ฌ๐ข๐ฏ๐ž ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐š๐ญ ๐ญ๐ก๐ž ๐๐ž๐š๐œ๐จ๐ง ๐ญ๐ก๐ข๐ฌ ๐ก๐š๐ฅ๐Ÿ-๐ญ๐ž๐ซ๐ฆ โšฝ Football - Tuesday 1-3pm ๐Ÿ‘ Multi-sports - Thursday 10-1โ€ฆ https://t.co/Ekv20oAQzs

A @SAFCLadies debut in the ๐Ÿ‘œ for our @SunderlandRTC graduate @grace_safc ๐Ÿ‘ Congrats, Grace #PlayerPathways https://t.co/V4ZI3pKLYX

๐ŸŽฅ Highlights of our ๐‘ฎ๐’‚๐’๐’‚ ๐‘จ๐’˜๐’‚๐’“๐’…๐’” ๐‘ซ๐’Š๐’๐’๐’†๐’“ - #SAFC stars past and present meet HRH The Countess of Wessex and Sir Bob Mโ€ฆ https://t.co/fbaoGfcIle

๐Ÿ—“๏ธ Last Friday's ๐‘ฎ๐’‚๐’๐’‚ ๐‘จ๐’˜๐’‚๐’“๐’…๐’” ๐‘ซ๐’Š๐’๐’๐’†๐’“ saw the official launch of our charity calendar, featuring wildlife photographyโ€ฆ https://t.co/83JAImmVHW

๐Ÿ—“๏ธ ๐™”๐™ค๐™ช๐™ง ๐™Š๐™˜๐™ฉ๐™ค๐™—๐™š๐™ง ๐™๐™–๐™ก๐™› ๐™ฉ๐™š๐™ง๐™ข ๐™๐™ค๐™ก๐™ž๐™™๐™–๐™ฎ ๐™˜๐™ค๐™ช๐™ง๐™จ๐™š๐™จ... โšฝ 4-day Football ๐Ÿฅ… 1:1 Coaching ๐Ÿค– Sphero Coding Club ๐ŸŽƒ Little Dribโ€ฆ https://t.co/1XgKrOvRj6

RT @SinghJ1591: Fantastic event this afternoon with @SRTRC_England at @BeaconofLight . Huge thank you to @SunderlandAFC Scholar & #PLInspirโ€ฆ

RT @SRTRC_England: Our campaigns team are out delivering anti-racism education in Sunderland today! Big thank you to @SAFCFoL | @Sunderlaโ€ฆ

๐ŸŸ๏ธ Our next ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” draw will be when the Lads host Charlton Athletic in the league, you can get your tickโ€ฆ https://t.co/oyjX6WzqkT

๐Ÿ“ˆ Our ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” jackpot is on the up! It's now over ยฃ2,200 and will only grow ahead of the next draw whenโ€ฆ https://t.co/vuIBoBfROE

๐Ÿค— Little Dribblers Playgroup at the Beacon of Light tomorrow... ๐Ÿ—“๏ธ Thursday 9.30-11.30am ๐Ÿ‘ถ Age 0-3 years ๐Ÿ’ฐ ยฃ3 eacโ€ฆ https://t.co/kppxQUWy4A

RT @BeaconofLight: โŒ Unfortunately there will be ๐—ป๐—ผ ๐—ฆ๐—”๐—™๐—– ๐— ๐—ฎ๐˜๐—ฐ๐—ต๐—ฑ๐—ฎ๐˜† ๐—™๐—ฎ๐—ป ๐—ญ๐—ผ๐—ป๐—ฒ at the Beacon of Light tonight ahead of the Papa Johnโ€™s Trophyโ€ฆ

๐Ÿ‘ Weโ€™re backing @Womeninsport_ukโ€™s #TimeTogether campaign to encourage teenage girls and their mums to reconnect byโ€ฆ https://t.co/QDawaNi5DR

RT @sunderlandsmile: So proud that my #wildlife images are helping to raise funds for the marvellous @SAFCFoL charity with their 2022 calenโ€ฆ

Give a Quid campaign shortlisted in North East Marketing Awards

Foundationย of Lightโ€™s Give a Quid campaign has been shortlisted for another marketing award, this time in the โ€˜Not for Profit Campaign of the Yearโ€™ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over ยฃ30,000 raised for Sunderland AFCโ€™s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just ยฃ1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over ยฃ4,000 alone.

The Foundation will soon be launching the โ€˜Heads Firstโ€™ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundationโ€™s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

โ€œOur incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

โ€œWe knew that ยฃ30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people weโ€™ve achieved it. Thank you.โ€

Winners of the North East Marketing Awards will be announced on Thursday 10thย October 2019ย at theย Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Lightโ€™s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

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