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FOUNDATION OF LIGHT
SOCIAL MEDIA

RT @BeaconofLight: ๐Ÿ’ผ Foundation of Light are hosting a Jobs Fair at the Beacon of Light to showcase opportunities available across the cityโ€ฆ

๐Ÿ‘‹๐Ÿป Welcome aboard, Danny #HawayTheLads https://t.co/Hb40l0osj3

๐Ÿ”œ Check out our timetable of holiday courses for February half-term. โšฝ Perfect way to keep the kids entertained.โ€ฆ https://t.co/bvXflOlIqW

RT @SAFCFoL: ๐Ÿคธโ€โ™‚๏ธ#FITBLACKCATS is a free health course to motivate #SAFC fans. ๐Ÿ‘Š 12 supporters lost an average of 5kg each over the 12 weโ€ฆ

โค๏ธ๐Ÿค ๐‘ถ๐’๐’† ๐’๐’‡ ๐’๐’–๐’“ ๐’๐’˜๐’ https://t.co/i1gzWyKXl2

๐ŸŒŸ A glowing endorsement of our #FITBLACKCATS course, courtesy of Craig. If youโ€™re interested in the free health anโ€ฆ https://t.co/sXarAJtAho

๐Ÿ’™ People experience mental health problems all year round, not just on #BlueMonday ๐Ÿง  Our #BeAGameChanger programmeโ€ฆ https://t.co/va9cpHKvSP

RT @MMC_Research: Such fantastic news for our friends at @SAFCFoL.

#๐˜ฝ๐™ก๐™ช๐™š๐™ˆ๐™ค๐™ฃ๐™™๐™–๐™ฎ ๐™ž๐™จ ๐™ค๐™ฃ๐™ก๐™ฎ ๐™– ๐™๐™–๐™จ๐™๐™ฉ๐™–๐™œ Mental health can affect ๐™–๐™ฃ๐™ฎ one on ๐™–๐™ฃ๐™ฎ day Letโ€™s remind ourselves of the positiveโ€ฆ https://t.co/1AZFz1bkU5

๐Ÿคธโ€โ™‚๏ธ#FITBLACKCATS is a free health course to motivate #SAFC fans. ๐Ÿ‘Š 12 supporters lost an average of 5kg each oveโ€ฆ https://t.co/q7UOkuYcOq

๐——๐—”๐—ง๐—˜๐—ฆ ๐—”๐—ฅ๐—˜ ๐—œ๐—ก! ๐Ÿ”œ Our timetable of holiday courses for February half-term is the perfect way to keep the kids enterโ€ฆ https://t.co/mTR352oFex

RT @farooqhakim68: Privileged to attend @BeaconofLight and see @sunderland_cc grant @SunderlandAFC FA Cup squad of 1973 the Freedom of theโ€ฆ

โšฝ๏ธ Our #ManvFat league returns! If you've not given it a go before, come along and give it a try... https://t.co/yOU8w3ZMDq

๐Ÿคธโ€โ™€๏ธ Hereโ€™s Mollie with a quick introduction to our free FIT BLACK CATS health and fitness programme. ๐Ÿ”ดโšช๏ธโ€ฆ https://t.co/ZormBG9UhA

1๏ธโƒฃ1๏ธโƒฃ years ago today a last-gasp Asamoah Gyan equaliser saved #SAFCโ€™s derby day blushes at the @StadiumOfLightโ€ฆ https://t.co/R3LhKBmCW9

โค๏ธ Hแด‡สŸแด˜ แดœs แดแด€แด‹แด‡ แด€ แด…ษชา“า“แด‡ส€แด‡ษดแด„แด‡... Join us in 2022, we have a number of job opportunities available ๐Ÿ‘‰โ€ฆ https://t.co/Rc50NZZYC5

๐Ÿ”ดโšช๏ธ Itโ€™s matchday! Weโ€™re not at the SoL today, so thereโ€™ll be no ๐™ƒ๐˜ผโ€™๐™’๐˜ผ๐™” ๐˜ผ๐™‰๐˜ฟ ๐™‹๐™‡๐˜ผ๐™” lottery. ๐Ÿป You can still lend yoโ€ฆ https://t.co/K54SnxbfRu

๐Ÿ’š Jแดษชษด แดแดœส€ แดแด€แด›แด„สœแด…แด€ส แด›แด‡แด€แด We're looking for people to support our matchday lottery: โ–ช๏ธ sell tickets to #SAFC fansโ€ฆ https://t.co/5r5Bb5DnmA

๐Ÿ  Part time role available at our @BeaconofLight home - yes, weโ€™re biased, but itโ€™s an amazing place to work โคต๏ธ https://t.co/xJrda2A44Q

Give a Quid campaign shortlisted in North East Marketing Awards

Foundationย of Lightโ€™s Give a Quid campaign has been shortlisted for another marketing award, this time in the โ€˜Not for Profit Campaign of the Yearโ€™ category at the North East Marketing Awards.

The campaign, which was shortlisted in CIPR North East Pride awards last month, saw over ยฃ30,000 raised for Sunderland AFCโ€™s official charity, over the course of six weeks in April and May.

Give a Quid was created to tackle mental health challenges across the region by calling on fans and businesses to donate just ยฃ1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

It told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track study programme after being bullied at school.

The campaign was backed by a number of famous faces including the SAFC players and manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period of activity, Give a Quid saw a wide range of fundraising activities taking place across the north east, including bucket collections in Sunderland City Centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over ยฃ4,000 alone.

The Foundation will soon be launching the โ€˜Heads Firstโ€™ initiative with Northumberland, Tyne and Wear NHS Foundation Trust and Washington Mind, a portfolio of community activities including a suicide prevention programme, a fitness and support group for people with mental health problems and the Foundationโ€™s work with veterans struggling to adjust to civilian life.

The Foundation are also planning a trial of a mental health drop-in session at the Beacon of Light on matchdays run in partnership with the Branch Liaison Committee.

Foundation of Light chief executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been shortlisted for another marketing award. The aim of the campaign was not only to raise vital funds for our work but to also engage with our fan base.

โ€œOur incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid campaign has highlighted how important improving mental health is to our supporters.

โ€œWe knew that ยฃ30,000 was an ambitious but achievable target but with the support of Sunderland AFC, the local business community and a lot of generous people weโ€™ve achieved it. Thank you.โ€

Winners of the North East Marketing Awards will be announced on Thursday 10thย October 2019ย at theย Discovery Museum, Newcastle. More information is available via https://www.northeastmarketingawards.co.uk/

To find out more about the Foundation of Lightโ€™s work visit www.foundationoflight.co.uk

Written By James Burman

21 August 2019

Latest Tweet

๐Ÿ‘‹๐Ÿป Welcome aboard, Danny #HawayTheLads https://t.co/Hb40l0osj3


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