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FOUNDATION OF LIGHT
SOCIAL MEDIA

An excellent opportunity for school leavers who would like a career in sport. Our scholarship and academy programme… https://t.co/9BuS105QHm

WE'RE HIRING a Health and Wellbeing Project Officer to lead on the operational delivery of health and wellbeing pro… https://t.co/p7c53FD8j1

If you are into dinosaurs, Harry Potter or Frozen, come along to our themed cooking classes during February half-te… https://t.co/bQe9lshfjb

Super Sunday football is on this morning @BeaconofLight 11.30am-12.30pm. The one hour session is suitable for boy… https://t.co/ITJonsgiTP

Don't forget we have courses running @BeaconofLight if you are looking to learn something new or gain employment.… https://t.co/J7T7zye6n5

Earlier this week we announced our headline act, Beverley Knight, who will be entertaining guests at our Gala Dinne… https://t.co/YMCV9GGIMV

We are launching a NEW format to our tournaments. Bring your team along to the @BeaconofLight have lunch, get a pit… https://t.co/NBNLVQDIrK

Tonight's winning #GrandinYourHand lottery number from @SunderlandAFC vs. @drfc_official was 0686. Thank you to all… https://t.co/BqzcQm5AnO

Don't forget to purchase a #GrandinYourHand lottery ticket for £1. This is your chance to walk away from tonight's… https://t.co/V3w2Whm9bp

The soup and freshly baked bread looked great. See you next week for week two. https://t.co/eCtF5vaTdx

Gary, a military veteran-turned media entrepreneur, was told he had 10 days to live. Read Gary's story on how he i… https://t.co/0q8KlwSn3p

20-26th January is Sugar Awareness Week, we are working with our partner @NorthumbrianH2O to promote the benefits o… https://t.co/ieABnLf2mp

Thank you for coming along and showing your support for such a worthy and needed programme 👏 https://t.co/yIdFJu0Ev1

RT @NorthumbriaPCC: The fantastic thing about Kicks is it harnesses the power of football and the power of sport. It uses the #Sunderland b…

If you fancy taking part in some cookery courses over February half-term, check out our activities @BeaconofLight 🍪… https://t.co/iMCxVjFzt5

We're proud to partner with @NorthumbrianH2O to deliver the Powered by Water campaign. Together we're teaching chil… https://t.co/u3d7jipnnN

International music sensation @Beverleyknight will headline our Gala Dinner on Thursday 23rd April. The annual eve… https://t.co/vGzmaduSdj

A recent visit from @NorthumbriaPCC praised the intervention work we are delivering to young people in the city. We… https://t.co/4TXSexOmAc

This week kicked off our first FoL Coaches Coffee Club/Community of Practice. Once a month coaches from throughout… https://t.co/9DAm0zmDCo

Holidays are coming! Plenty of activities taking place this February half term Sign up early to avoid disappointme… https://t.co/qpLh0jBC8E

FOUNDATION OF LIGHT SCOOPS ANOTHER PRESTIGIOUS AWARD

Foundation of Light’s ‘Give a Quid to Tackle Mental Health’ campaign has been named the ‘Best Low Budget Campaign’ at the Chartered Institute of Public Relations (CIPR) 2019 North East PRide Awards.

The campaign raised over £30,000 for Sunderland AFC’s official charity, over the course of six weeks in April and May this year, and beat tough competition from South Tyneside and Northumberland Councils, Tyne and Wear Metro, Tees Valley Combine Authority and South Tyneside and Sunderland NHS Foundation Trust to be awarded with the PR top gong.

The concept of ‘Give a Quid’ was created to tackle a range of challenges across the region by calling on fans and businesses to donate just £1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

The charity is currently running the second phase of the campaign, aiming to tackle social isolation with nearly £10,000 raised since the end of November.

The mental health campaign told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track Study Programme after being bullied at school.

‘Give a Quid to Tackle Mental Health’ was backed by a number of famous faces including the SAFC players and former manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period, the award-winning charity ran a wide range of fundraising activities across the north east, including bucket collections in Sunderland city centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over £4,000 alone.

Foundation of Light Chief Executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been recognised as the best low budget campaign in the North East, beating some amazing competition.

Our incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid in April has highlighted how important improving mental health is to our supporters.

“We are currently in the second phase of the campaign and we have so far raised nearly £10,000 to tackle social isolation. The generosity of our fans is just incredible. Thank you to everyone who has, and continues, to supported us.”

The CIPR North East PRide Awards 2019 judges commented “This was a great campaign that effectively aligned supporters, the club, employees, and local stakeholders and champions. The team did everything they possibly could to enhance delivery and achieved all their objectives and more. Well done!”

Following the campaign, the Foundation launched the ‘Heads First’ initiative to promote positive change through a range of new initiatives and programmes.

Fans are being encouraged to help end the stigma around mental health by signing up to the Heads First Fans Mental Health Pledge, developed in partnership with Washington Mind. By signing the pledge, fans are committing in any way they can to;

  • support changing the negative attitudes towards mental health
  • not be afraid to start conversations with friends, family and colleagues
  • encourage those who may be struggling to seek help and support

Joining forces with Washington Mind, Foundation of Light is now able to support people to try new sports and activities to help improve both their physical and mental health. Get Set to Go will run throughout the season with other courses starting on evenings and weekends later in the year.

SAFC supporters’ group, Sunderland Branch Liaison Council, is also working pro-actively with the charity, recently launching the Match Day Mental Health Hub, which has been supported by money raised during the Give a Quid campaign.

The Hub offers free, informal and confidential drop-in service for both home and away fans on SAFC home matchdays at the Beacon of Light.

The Hub is the first of its kind in the UK and sees qualified, experienced counsellors from Washington Mind and a trained volunteer from the Branch Liaison Council supporting fans in a relaxed and welcoming environment.

How to get involved in Give a Quid

Help us to tackle social isolation today! There are lots of ways you can get involved. Why not organise a red and white day at work? Or get out of the office at lunch time and enjoy a ‘wellbeing walk’. Or maybe get together to chat over lunch with friends and colleagues.

Businesses who support the campaign can receive visits from the Black Cats mascots Samson and Delilah and Foundation of Light social media team, to help with fundraising and raise awareness of this life-changing work.

If you are a business and would like to get involved, contact clare.wilson@foundationoflight.co.uk or call Clare on 0191 563 4777 to find out more.

Join the conversation on social media using #FoLGiveaQuid:

  • Twitter – @SAFCFoL
  • Facebook – com/safcfol
  • Instagram – com/foundationoflight
  • Linkedin – com/company/safcfol

Donations to the Give a Quid campaign can be made in person at the Beacon of Light, or online via JustGiving

9 December 2019

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An excellent opportunity for school leavers who would like a career in sport. Our scholarship and academy programme… https://t.co/9BuS105QHm


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