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FOUNDATION OF LIGHT
SOCIAL MEDIA

🌍 Week 2 of 𝙋𝙇𝘼𝙉𝙀𝙏 𝙎𝙐𝙋𝙀𝙍 𝙇𝙀𝘼𝙂𝙐𝙀 campaign and we're climbing the table... Get involved 🔗 https://t.co/ngW6bA0XYn… https://t.co/JVYovzn93Y

🎯 Has lockdown made you re-evaluate your life-goals? We’ve been presented with a unique volunteering opportunity t… https://t.co/9dCh14YqP9

RT @BeaconofLight: 🤔 Have you been 🔙 to the Beacon yet⁉️ Monday: 7am-9pm Tuesday: 7am-10pm Wednesday: 7am- 9pm Thursday: 7am-10pm Friday:…

- 𝚂𝙰𝚃𝚄𝚁𝙳𝙰𝚈 𝙼𝙾𝚁𝙽𝙸𝙽𝙶 𝚂𝚄𝙼𝙼𝙴𝚁 𝚃𝙾𝚄𝚁𝙽𝙰𝙼𝙴𝙽𝚃𝚂 - ▪️ Sat 14th August - Under-8s, 9am-12pm ▪️ Sat 28th August - Under-7s, 9… https://t.co/eYVLah56jx

🎖 Families of those who have served have enjoyed free activities @BeaconofLight, thanks to our partnership with… https://t.co/1wAnPI4uou

🤖 𝗦𝗣𝗛𝗘𝗥𝗢 𝗛𝗘𝗥𝗢𝗘𝗦 Great day of code cracking for youngsters on our holiday courses… Know someone who’d enjoy taking… https://t.co/LZEGAITb8n

👊 In an effort to combat holiday hunger, youngsters on our summer courses have enjoyed a packed lunch each day and… https://t.co/LjQCqr5NQg

🧠 @ParagonCC_UK were on of the first companies to get involved with the #BeAGameChanger programme. Staff well-bein… https://t.co/hM2Bf2HWVW

𝑱𝒐𝒃 𝒗𝒂𝒄𝒂𝒏𝒄𝒊𝒆𝒔 𝒘𝒊𝒕𝒉𝒊𝒏 #𝑻𝒆𝒂𝒎𝑭𝒐𝑳 🔺 Skills Officer 🔺 Recruitment Lead 🔺 Matchday Lottery Sellers 🔺 Physiotherapist 🔺 F… https://t.co/O7dVw2eNUc

🤝 We’ve partnered with I Am Team GB and their free Festival of Sport this summer! Join us on Sunday 15 August – e… https://t.co/Pp6N1EJgY0

👏 A great showcase for the #BeAGameChanger programme. Well done to everyone involved https://t.co/Iwxrq2JLFw

⛳ 𝐎𝐍𝐄 𝐖𝐄𝐄𝐊 𝐓𝐎 𝐆𝐎 We're looking forward to welcoming teams to our Golf Day @RamsideGolfClub Find out more about… https://t.co/Nuo4hjSwIZ

💥 𝙎𝙝𝙤𝙩𝙨 𝙛𝙞𝙧𝙚𝙙! 🎯 Our very own #pingdemic at the Beacon of Light today. ⚽️⚽️⚽️ https://t.co/jivXid8HZd

😁👍 Big ❤️ for the inflatables! https://t.co/v9gIQC71WY

And it’s end to end stuff with these little dribblers! 💥 https://t.co/UYIobuh4Vq

It’s that time again! 🤗 The inflatables are out! #SummerAtTheBeacon https://t.co/JSf0X5c5QO

RT @BeaconofLight: 🏆 @SAFCFoL's first-ever #BeAGameChanger Tournament brought local businesses together to raise awareness of mental health…

🔥 𝙋𝙪𝙩 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙚𝙞𝙧 𝙥𝙖𝙘𝙚𝙨 Our @FoLScholars players enjoying another pre-season session in the sun! https://t.co/AQ3DwpbYkd

💦 We can all do our bit to save water… https://t.co/lfukYlMmEm

⏳ Back in 2010, Kenwyne Jones visited Lumley Junior School in Chester-le-Street, to join pupils on our Family Learn… https://t.co/4hRIG82ZTW

FOUNDATION OF LIGHT SCOOPS ANOTHER PRESTIGIOUS AWARD

Foundation of Light’s ‘Give a Quid to Tackle Mental Health’ campaign has been named the ‘Best Low Budget Campaign’ at the Chartered Institute of Public Relations (CIPR) 2019 North East PRide Awards.

The campaign raised over £30,000 for Sunderland AFC’s official charity, over the course of six weeks in April and May this year, and beat tough competition from South Tyneside and Northumberland Councils, Tyne and Wear Metro, Tees Valley Combine Authority and South Tyneside and Sunderland NHS Foundation Trust to be awarded with the PR top gong.

The concept of ‘Give a Quid’ was created to tackle a range of challenges across the region by calling on fans and businesses to donate just £1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

The charity is currently running the second phase of the campaign, aiming to tackle social isolation with nearly £10,000 raised since the end of November.

The mental health campaign told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track Study Programme after being bullied at school.

‘Give a Quid to Tackle Mental Health’ was backed by a number of famous faces including the SAFC players and former manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period, the award-winning charity ran a wide range of fundraising activities across the north east, including bucket collections in Sunderland city centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over £4,000 alone.

Foundation of Light Chief Executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been recognised as the best low budget campaign in the North East, beating some amazing competition.

Our incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid in April has highlighted how important improving mental health is to our supporters.

“We are currently in the second phase of the campaign and we have so far raised nearly £10,000 to tackle social isolation. The generosity of our fans is just incredible. Thank you to everyone who has, and continues, to supported us.”

The CIPR North East PRide Awards 2019 judges commented “This was a great campaign that effectively aligned supporters, the club, employees, and local stakeholders and champions. The team did everything they possibly could to enhance delivery and achieved all their objectives and more. Well done!”

Following the campaign, the Foundation launched the ‘Heads First’ initiative to promote positive change through a range of new initiatives and programmes.

Fans are being encouraged to help end the stigma around mental health by signing up to the Heads First Fans Mental Health Pledge, developed in partnership with Washington Mind. By signing the pledge, fans are committing in any way they can to;

  • support changing the negative attitudes towards mental health
  • not be afraid to start conversations with friends, family and colleagues
  • encourage those who may be struggling to seek help and support

Joining forces with Washington Mind, Foundation of Light is now able to support people to try new sports and activities to help improve both their physical and mental health. Get Set to Go will run throughout the season with other courses starting on evenings and weekends later in the year.

SAFC supporters’ group, Sunderland Branch Liaison Council, is also working pro-actively with the charity, recently launching the Match Day Mental Health Hub, which has been supported by money raised during the Give a Quid campaign.

The Hub offers free, informal and confidential drop-in service for both home and away fans on SAFC home matchdays at the Beacon of Light.

The Hub is the first of its kind in the UK and sees qualified, experienced counsellors from Washington Mind and a trained volunteer from the Branch Liaison Council supporting fans in a relaxed and welcoming environment.

How to get involved in Give a Quid

Help us to tackle social isolation today! There are lots of ways you can get involved. Why not organise a red and white day at work? Or get out of the office at lunch time and enjoy a ‘wellbeing walk’. Or maybe get together to chat over lunch with friends and colleagues.

Businesses who support the campaign can receive visits from the Black Cats mascots Samson and Delilah and Foundation of Light social media team, to help with fundraising and raise awareness of this life-changing work.

If you are a business and would like to get involved, contact clare.wilson@foundationoflight.co.uk or call Clare on 0191 563 4777 to find out more.

Join the conversation on social media using #FoLGiveaQuid:

  • Twitter – @SAFCFoL
  • Facebook – com/safcfol
  • Instagram – com/foundationoflight
  • Linkedin – com/company/safcfol

Donations to the Give a Quid campaign can be made in person at the Beacon of Light, or online via JustGiving

9 December 2019

Latest Tweet

🌍 Week 2 of 𝙋𝙇𝘼𝙉𝙀𝙏 𝙎𝙐𝙋𝙀𝙍 𝙇𝙀𝘼𝙂𝙐𝙀 campaign and we're climbing the table... Get involved 🔗 https://t.co/ngW6bA0XYn… https://t.co/JVYovzn93Y


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