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FOUNDATION OF LIGHT
SOCIAL MEDIA

🖤🤑 Extra 𝘽𝙡𝙖𝙘𝙠 𝙁𝙧𝙞𝙙𝙖𝙮 benefits 🛍️ Generate donations for the Foundation when you shop with Amazon this… https://t.co/463vk3hWPn

RT @BeaconofLight: 💙 We're lit up blue tonight to pay tribute to our dear friend, John Hays. John was a great supporter of the Beacon and…

🏅Our #PLKicks Coodinator, Dave Jeffries has been recognised for his hard work and dedication as part of the… https://t.co/KLY12LMnZq

RT @MMC_Research: We know that money is tight at the moment, but can you spare just £1 to support this campaign? https://t.co/E6cfss4Zbn

13 hours ago
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  • @MMC_Research

👏 Thank you Dave, for supporting young people and providing positive pathways for them through #PLKicks. He really… https://t.co/o61NwtOxgz

🗣 Ex #SAFC man David Corner’s new audiobook ‘Cornered’ is out now Give the book a listen on Apple Music or Spotify… https://t.co/1D5G5sB214

RT @JackGray1997: @SAFCFoL Be a Game Changer campaign delivered to parents of players on our PDC programme tonight So important we keep sp…

📈 𝑇ℎ𝑒 𝑈𝐾 𝑖𝑠 𝑎𝑡 𝑖𝑡𝑠 ℎ𝑖𝑔ℎ𝑒𝑠𝑡 𝑙𝑒𝑣𝑒𝑙𝑠 𝑜𝑓 𝑙𝑜𝑛𝑒𝑙𝑖𝑛𝑒𝑠𝑠 𝑠𝑖𝑛𝑐𝑒 𝑡ℎ𝑒 𝑏𝑒𝑔𝑖𝑛𝑛𝑖𝑛𝑔 𝑜𝑓 𝑙𝑜𝑐𝑘𝑑𝑜𝑤𝑛... 😞 4.2m people have admitted to… https://t.co/mgSea3rE7w

📣 We've announced our Christmas fundraising campaign 📣 Join Grant Leadbitter and help us tackle social isolation a… https://t.co/Q0ieNIsUWi

🎄Spread a little early festive cheer and join in the Christmas Cracker Virtual Quiz hosted by Steve Cram! ⏰ Frida… https://t.co/xYEB4S4ALH

𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝒊𝒔𝒏’𝒕 𝒂𝒍𝒘𝒂𝒚𝒔 𝒂𝒃𝒐𝒖𝒕 𝒈𝒓𝒆𝒂𝒕𝒏𝒆𝒔𝒔. 𝑰𝒕’𝒔 𝒂𝒃𝒐𝒖𝒕 𝒄𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒄𝒚 𝑪𝒐𝒏𝒔𝒊𝒔𝒕𝒆𝒏𝒕 𝒉𝒂𝒓𝒅 𝒘𝒐𝒓𝒌 𝒍𝒆𝒂𝒅𝒔 𝒕𝒐 𝒔𝒖𝒄𝒄𝒆𝒔𝒔. 𝑮𝒓𝒆𝒂𝒕𝒏𝒆𝒔𝒔 𝒘𝒊𝒍𝒍… https://t.co/vY5QPZxvZ4

🤗 This is proper canny... https://t.co/JGpfiNfeVP

💫 Love those lightening quick feet, Rebecca 💫 #ShowboatSunday | @HaymanRick https://t.co/bBe9GJpUEi

🔥🔥🔥 Daisy gives us a lesson in keepy-ups #ShowboatSunday | @suttonfamily08 https://t.co/5HMFGFufPw

📁 Computer L 📁 (S:) L 📁 Football Skills and Drills L 📁 #ShowboatSunday https://t.co/1YNOwGbpDC

💫 Another for the #ShowboatSunday collection... it's all about first touch and control 💫 @Bex_Harri |… https://t.co/6S2dzfvdDi

💫 Thank you to @hagwen7 for sharing Oliver's 'Ronaldinho Flip Flap' 💫 #ShowboatSunday, https://t.co/nPeKC5rAkt

💫t's #ShowboatSunday, a chance to showcase the talents of our @SunderlandRTC and @FolClub players during lockdown 💫… https://t.co/7WPU0fiqz0

📽️ In our latest Legends in Lockdown @_mattpiper chats about the battle he faced after leaving @StadiumOfLight 👨… https://t.co/FKkY4PhYad

FOUNDATION OF LIGHT SCOOPS ANOTHER PRESTIGIOUS AWARD

Foundation of Light’s ‘Give a Quid to Tackle Mental Health’ campaign has been named the ‘Best Low Budget Campaign’ at the Chartered Institute of Public Relations (CIPR) 2019 North East PRide Awards.

The campaign raised over £30,000 for Sunderland AFC’s official charity, over the course of six weeks in April and May this year, and beat tough competition from South Tyneside and Northumberland Councils, Tyne and Wear Metro, Tees Valley Combine Authority and South Tyneside and Sunderland NHS Foundation Trust to be awarded with the PR top gong.

The concept of ‘Give a Quid’ was created to tackle a range of challenges across the region by calling on fans and businesses to donate just £1 to support the Foundation’s award-winning sport, education, employability, health and wellbeing programmes.

The charity is currently running the second phase of the campaign, aiming to tackle social isolation with nearly £10,000 raised since the end of November.

The mental health campaign told the uplifting stories of people who have been supported by the Foundation of Light, including Maia who took part in the Back on Track Study Programme after being bullied at school.

‘Give a Quid to Tackle Mental Health’ was backed by a number of famous faces including the SAFC players and former manager Jack Ross; Sunderland AFC legends Niall Quinn, Kevin Ball, Jimmy Montgomery and Marco Gabbiadini; athletics legend Steve Cram CBE; North East England Chamber of Commerce Chief Executive James Ramsbotham; BBC commentator Guy Mowbray; SAFC Chairman Stewart Donald and club staff.

Over the course of the six week period, the award-winning charity ran a wide range of fundraising activities across the north east, including bucket collections in Sunderland city centre, club mascots Samson and Delilah visiting local businesses to gather support and raise awareness, as well as a showcase ‘Foundation Match Day’ at the Stadium of Light, when the Lads played Doncaster Rovers on 19th April 2019. Match-worn shirts from the Doncaster Rovers game raised over £4,000 alone.

Foundation of Light Chief Executive, Lesley Spuhler OBE, said: “We are delighted that our Give a Quid campaign has been recognised as the best low budget campaign in the North East, beating some amazing competition.

Our incredible fans have shown why they really are the best in the country. The passion and pride they show in supporting their community is second to none. The support they showed the Give a Quid in April has highlighted how important improving mental health is to our supporters.

“We are currently in the second phase of the campaign and we have so far raised nearly £10,000 to tackle social isolation. The generosity of our fans is just incredible. Thank you to everyone who has, and continues, to supported us.”

The CIPR North East PRide Awards 2019 judges commented “This was a great campaign that effectively aligned supporters, the club, employees, and local stakeholders and champions. The team did everything they possibly could to enhance delivery and achieved all their objectives and more. Well done!”

Following the campaign, the Foundation launched the ‘Heads First’ initiative to promote positive change through a range of new initiatives and programmes.

Fans are being encouraged to help end the stigma around mental health by signing up to the Heads First Fans Mental Health Pledge, developed in partnership with Washington Mind. By signing the pledge, fans are committing in any way they can to;

  • support changing the negative attitudes towards mental health
  • not be afraid to start conversations with friends, family and colleagues
  • encourage those who may be struggling to seek help and support

Joining forces with Washington Mind, Foundation of Light is now able to support people to try new sports and activities to help improve both their physical and mental health. Get Set to Go will run throughout the season with other courses starting on evenings and weekends later in the year.

SAFC supporters’ group, Sunderland Branch Liaison Council, is also working pro-actively with the charity, recently launching the Match Day Mental Health Hub, which has been supported by money raised during the Give a Quid campaign.

The Hub offers free, informal and confidential drop-in service for both home and away fans on SAFC home matchdays at the Beacon of Light.

The Hub is the first of its kind in the UK and sees qualified, experienced counsellors from Washington Mind and a trained volunteer from the Branch Liaison Council supporting fans in a relaxed and welcoming environment.

How to get involved in Give a Quid

Help us to tackle social isolation today! There are lots of ways you can get involved. Why not organise a red and white day at work? Or get out of the office at lunch time and enjoy a ‘wellbeing walk’. Or maybe get together to chat over lunch with friends and colleagues.

Businesses who support the campaign can receive visits from the Black Cats mascots Samson and Delilah and Foundation of Light social media team, to help with fundraising and raise awareness of this life-changing work.

If you are a business and would like to get involved, contact clare.wilson@foundationoflight.co.uk or call Clare on 0191 563 4777 to find out more.

Join the conversation on social media using #FoLGiveaQuid:

  • Twitter – @SAFCFoL
  • Facebook – com/safcfol
  • Instagram – com/foundationoflight
  • Linkedin – com/company/safcfol

Donations to the Give a Quid campaign can be made in person at the Beacon of Light, or online via JustGiving

9 December 2019

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