What We Do

Involve. Educate. Inspire.

Our mission is simple: to provide opportunities to everyone through which they can improve their lives.

We utilise the power that the Sunderland AFC brand and football has in the North East to engage people in a way which other organisations can't. It's then the work of our programmes and excellent staff which makes the real difference.

The cross section of people we work with is unparalleled within our community; those we work with vary in age from 18 months to 80 years plus. We truly do offer something for everyone, with programmes impacting health, behaviour, attitude, skills, knowledge and more.

Whilst we are linked to SAFC we are structurally and financially independent of the football club, meaning we are responsible for fundraising £4million every year to run our life-changing programmes.

Football is at the heart of everything we do. To find out more about our 2017 achievements and 'Team of All Talents' download our Yearbook.


Our Principal Partners